Core Insights - LG Electronics has launched a new television designed to resemble a framed artwork, named Gallery TV, set to be released in 2026 in 55-inch and 65-inch models [1] - The marketing concept for this product category is that televisions should integrate into home decor like other high-end appliances, similar to Samsung's The Frame [1] - Gallery TV targets consumers who prioritize interior design and will display artwork when not in use for entertainment [1] Product Features - Gallery TV will feature a matte display to reduce glare and will automatically adjust brightness and color based on ambient light, enhancing the display of artwork [2] - The design of the "gallery mode" was influenced by museum curators, aiming for a more natural presentation of art [2] - LG's existing Gallery+ service offers users access to a library of over 4,500 artworks, including fine art, movie scenes, game visuals, and animations, with the option to create custom art using generative AI [2] Competitive Landscape - Samsung's Art Store service provides access to artworks from renowned institutions, and has recently expanded to other TV models beyond The Frame [2] - Both companies charge subscription fees for full access to their respective art collections [2] - LG will unveil its complete 2026 television lineup at the upcoming CES 2026, where Samsung will also showcase its latest products [2]