Core Insights - The collaboration between Native, P&G Studios, and Dentsu Entertainment aims to launch the first U.S. brand-produced theatrical "soap short series," titled "The Golden Pear Affair," set to premiere in January 2026 [1][4][5] - The series will consist of 50 episodes, designed for mobile-first vertical viewing, featuring fast-paced storytelling and character development [1][4] - The initial release will focus on the North American market, coinciding with the launch of Native's limited edition Global Flavors product line [4][5] Company Highlights - Native, established in 2015, focuses on producing clean and effective personal care products using natural ingredients [8] - P&G Studios is dedicated to creating compelling narratives that integrate P&G brands, having been behind various successful projects [9][10] - Dentsu Entertainment specializes in developing and marketing content that fosters cultural connections, with a focus on innovative storytelling across multiple platforms [11][12] Industry Trends - The short series format is rapidly evolving into a global entertainment phenomenon, projected to generate $11 billion in revenue by 2025, with the U.S. being the largest market outside of China [5][6] - Dentsu's investment in innovative companies like Emole reflects its commitment to shaping the future of narrative platforms and enhancing its position in the creator economy [6][11] - The collaboration between brands and entertainment is seen as a new frontier in marketing, with short series being a natural evolution of traditional soap operas [7][12]