Core Insights - The Lakes Distillery has launched a new product, The Lakes Ascent single malt whisky, aimed at the global travel retail market, showcasing its commitment to luxury offerings [1][3] - The whisky features a unique flavor profile developed through a combination of European and American oak casks, including sherry, red wine, and bourbon, culminating in first-fill Oloroso sherry [2][4] - The launch follows the successful introduction of The Lakes Boundless single malt whisky, which received multiple awards, indicating the brand's growing recognition in the industry [3] Product Details - The Lakes Ascent offers a complex palate characterized by fragrant fruit, lingering spice, and a rich bouquet, appealing to discerning international drinkers [2][4] - Tasting notes highlight aromas of figs, dates, tropical pineapple, candied citrus peel, and spices, with a palate that balances caramel sweetness and vibrant tang [4][5] - The finish is described as an indulgent blend of rich dried fruits and warm spices, enhancing the overall tasting experience [6] Strategic Focus - The Lakes Distillery aims to attract a diverse audience in the global travel retail channel, emphasizing the importance of this market for its growth strategy [3][4] - The company seeks to inspire consumers to explore more within the single malt category by offering unique and intricate flavor profiles [4]