Core Insights - e.l.f. Beauty is launching "The Sound of Kindness" campaign to promote positivity on social media platforms [1] - The initiative is in collaboration with Beekman 1802 and Kindness.org, aiming to combat negative online behaviors [1] - The campaign leverages the power of sound to encourage a movement of collective goodness and reduce doom scrolling [1] Company Initiatives - The campaign is set to celebrate World Kindness Day 2025, highlighting e.l.f. Beauty's commitment to social responsibility [1] - The partnership with Kindness.org emphasizes the research-backed approach to fostering kindness through sound [1] - The initiative aims to engage the community in a positive manner, shifting social algorithms towards more uplifting content [1]