Core Insights - The world premiere of "Universal Theme Parks: The Exhibition" will take place at The Franklin Institute in Philadelphia on February 14, 2026, showcasing Universal's iconic attractions and the creative processes behind them [1][2][3] Exhibition Overview - The exhibition spans 18,000 square feet, featuring eight galleries, 20 interactive experiences, and 100 artifacts, including attractions like The Wizarding World of Harry Potter™, Jaws, and SUPER NINTENDO WORLD™ [1][2] - It aims to provide an immersive experience that highlights storytelling, innovation, and the creative processes involved in theme park development [1][3] Themes of the Exhibition - "An Unconventional Spirit" focuses on Universal's innovative efforts in immersive entertainment [3] - "Storytelling & Wonder" traces the journey from early concepts to fully realized environments [3] - "Technology & Innovation" emphasizes the technical expertise behind groundbreaking experiences [3] - "Thrills & The Rush of Adrenaline" examines the balance between safety and excitement in attractions [3] - "Scares & Horror" explores the design and storytelling in Universal's horror legacy [3] - "Big, Bold & Entertaining" celebrates live entertainment as a key aspect of Universal's offerings [3] - "Authentic & Immersive" highlights the overall experience beyond attractions, including food and merchandise [3] - "The Creative in You" envisions the future potential of new creators in the industry [3] Partnerships and Sponsorships - The exhibition is created in collaboration with the award-winning design firm MDSX and is sponsored by Comcast NBCUniversal and PECO [2][3] - It is set to tour North America following its initial run in Philadelphia [2][3] Ticketing Information - Tickets for the exhibition are available for various age groups, with daytime tickets priced at $47 for adults, $43 for teens, and $41 for children, while evening tickets are $25 for all ages [2][3]