MUMBAI, India, Feb. 16, 2026 /PRNewswire/ -- Some days call for taking it up a notch, other days demand total thunder. When it’s an India vs Pakistan cricket match, there’s only one way to show up and that is Toofani. Living its anthem philosophy of Aaj Kuch Toofani Karte Hain, Thums Up, India’s iconic billion-dollar brand by Coca-Cola India, turned the India–Pakistan ICC Men’s T20 World Cup match into a storming spectacle. Iconic hip-hop artist Hanumankind took over the stadium transforming match-day energ ...

Core Insights - Coca-Cola India is enhancing its presence at Magh Mela 2026, focusing on hydration access, local employment, and consumer experiences [1][2] - The company's participation aims to support local enterprises and generate livelihoods through partnerships with local vendors and retailers [2][4] Group 1: Economic Impact - Coca-Cola India, in collaboration with SLMG Beverages, is creating an ecosystem for hydration access while generating income opportunities for small vendors [2][4] - The initiative includes hydration carts operated by local entrepreneurs and cooler deployments at food courts and retail outlets [2][4] Group 2: Community Engagement - The company emphasizes empowering local ecosystems and community connections through its Locally Yours campaign, which promotes local retailers [3] - Coca-Cola India Foundation's MaidaanSaaf initiative supports responsible waste management and infrastructure at the event, showcasing the reuse of recycled plastic [4] Group 3: Product Portfolio - Coca-Cola India offers a diverse range of beverages, including hydration, sports, sparkling, coffee, tea, nutrition, juice, and dairy products [5] - The company is committed to transforming its portfolio by reducing sugar and introducing innovative products [5][6] Group 4: Distribution Network - Coca-Cola India has a robust network of nearly 5 million retail outlets, ensuring widespread availability of its products [6] - The company aims to positively impact communities and the environment through various initiatives, including sustainable agriculture and emission reductions [6][7]

Core Insights - Coca-Cola India is enhancing its commitment to local ecosystems during Medaram Jatara 2026, Asia's largest tribal congregation, through hydration access, retailer enablement, and community-led initiatives [1][4] - The company is collaborating with local retailers and vendors to support livelihoods and create economic opportunities while ensuring beverage availability for visitors [3][4] Group 1: Community Engagement and Support - Coca-Cola India, along with Hindustan Coca-Cola Beverages Pvt. Ltd., is providing cooling infrastructure and on-ground assistance to local outlets and vendors, facilitating efficient service for pilgrims [2] - The company has set up mobile hydration carts, temporary stalls, and shaded rest areas to enhance visitor comfort during the event [2] Group 2: Economic Impact - The Medaram Jatara is recognized as a significant economic driver for the region, with support from the Telangana government enabling Coca-Cola to mobilize its retail ecosystem effectively [3] - The initiatives are aimed at driving local employment, strengthening retail businesses, and contributing to socio-economic growth beyond the festival [3] Group 3: Environmental Initiatives - Coca-Cola India's foundation, Anandana, is collaborating with local authorities on the MaidaanSaaf initiative, which focuses on waste collection and responsible disposal [4] - The initiative promotes the use of recycled plastic waste for public utility infrastructure, such as changing rooms and benches, enhancing safety and convenience for visitors [4]

Core Insights - Coca-Cola is enhancing its direct distribution strategy in India by utilizing small vehicles for last-mile delivery to retail stores, aiming to improve access in hard-to-reach areas [1][2][3] Group 1: Distribution Strategy - The direct-to-store delivery approach allows Coca-Cola to reduce reliance on middlemen and traditional wholesale channels, thereby gaining better control over costs and profitability [2] - The company is investing significantly to strengthen last-mile access, although specific financial details have not been disclosed [2] - Coca-Cola operates nearly 6 million retail outlets in India and has a growing fleet of over 5,000 electric vehicles for product distribution [3] Group 2: Market Competition - Local competitors like Campa Cola and Lahori Jeera are increasing their market share in the carbonated soft drinks sector, with their combined share rising to nearly 15% from about 7% year-on-year [8] - The market share of Coca-Cola and PepsiCo has declined from 93% to around 85% during the same period, indicating increased competitive pressure [9] - The competitive landscape is prompting Coca-Cola to remain agile and responsive to market dynamics [10] Group 3: Financial Performance - Hindustan Coca-Cola Beverages reported revenues of ₹12,751 crore for FY25, reflecting a 9% year-on-year decline due to the sale of several manufacturing plants [11] - The bottler is preparing for an initial public offering (IPO) to raise approximately $1 billion [11] Group 4: Consumer Trends - There is a growing consumer preference for healthier beverage options, with low- and no-sugar products gaining traction [12][13] - Coca-Cola is expanding its portfolio to include healthier choices, such as Diet Coke and Coke Zero, which are becoming more visible in retail outlets [13][14] - The company is also innovating with new product offerings like Thums Up XForce and Schweppes Zero, aligning with the trend towards healthier consumption [14]

Financial Performance - Coca-Cola India reported a consolidated profit increase of 46.3% to ₹615.03 crore for FY25, with revenue from operations rising 7% to ₹5,042.56 crore [1] - The total income, including other income, grew by 7.7% to ₹5,171.48 crore for the financial year ending March 31, 2025 [1] - In FY24, Coca-Cola India's net profit was ₹420.3 crore, and revenue from operations was ₹4,713.38 crore [2] Expenses and Taxation - Advertising and sales promotion expenses decreased by ₹13.75 crore to ₹1,311.13 crore in FY25 from ₹1,520.22 crore in FY24 [2] - The total expenses for Coca-Cola India in FY25 increased by 2.8% to ₹4,328.37 crore [4] - The total tax expense for FY25 rose by 33% to ₹228.08 crore, compared to ₹171.42 crore in the previous year [3] Market Position and Ownership - Coca-Cola India is the fifth-largest market for The Coca-Cola Company, headquartered in Atlanta, US [2] - The company is controlled by its parent entity through Hong Kong-based Coca-Cola South Asia (India) Holdings Ltd, which owns 100% of Coca-Cola India [3] - The Coca-Cola Company has a separate bottling unit, Hindustan Coca-Cola Beverages (HCCB) Pvt Ltd, in which it recently divested a 40% stake to Jubilant Bhartia Group [4]

Core Insights - Coca-Cola India reported a consolidated profit increase of 46.3% to Rs 615.03 crore for FY25, with revenue from operations rising 7% to Rs 5,042.56 crore [7] - Total income, including other income, grew by 7.7% to Rs 5,171.48 crore for the financial year ending March 31, 2025 [7] - The company’s net profit for FY24 was Rs 420.3 crore, with revenue from operations at Rs 4,713.38 crore [7] Financial Performance - Total expenses for Coca-Cola India in FY25 increased by 2.8% to Rs 4,328.37 crore [7] - Advertising and sales promotion expenses decreased by Rs 13.75 crore to Rs 1,311.13 crore from Rs 1,520.22 crore in FY24 [2] - Royalty payments to its parent company, The Coca-Cola Company, rose by 9.65% to Rs 556.52 crore [5] - The total tax expense for FY25 was up 33% to Rs 228.08 crore, compared to Rs 171.42 crore the previous year [6] Market Position - India is identified as the fifth-largest market for The Coca-Cola Company, headquartered in Atlanta, US [2] - Coca-Cola India operates with several power brands, including Coca-Cola, Thums Up, Limca, Sprite, Maaza, and Minute Maid [7] - The company is controlled by its parent entity through Hong Kong-based Coca-Cola South Asia (India) Holdings Ltd, which owns 100% of Coca-Cola India [6]

Core Insights - The revival of Campa Cola by Reliance Consumer Products is disrupting the Indian soft drinks market, traditionally dominated by Coca-Cola and PepsiCo [1][2] - Campa Cola has achieved a double-digit market share across many states, breaking a 30-year duopoly in the cola market [2] - Varun Beverages, PepsiCo's second-largest bottler outside the U.S., is facing increased competition from Campa Cola, despite its plans for overseas growth [3][4] Company Developments - Reliance Consumer Products, led by Isha Ambani, has adopted aggressive pricing strategies, selling 200ml bottles of Campa Cola for 10 rupees, significantly undercutting competitors [1] - Varun Beverages is expanding internationally, having acquired PepsiCo's businesses in Tanzania and Ghana, but its stock has declined by 22% over the past year [3] - The Jubilant Bhartia Group has acquired a 40% stake in Hindustan Coca-Cola Holdings, indicating confidence in the long-term growth potential of India's food and beverage sector [4] Historical Context - Campa Cola was first introduced in 1977 and became popular after Coca-Cola exited India, but its sales declined when the market reopened [5] - Reliance is now taking Campa Cola to international markets, including the UAE and Nepal, in partnership with the Chaudhary Group [5]