Financial Data and Key Metrics Changes - The company reported a 4% compound annual growth rate (CAGR) in net sales since 2021, with consistent volume and mix growth observed over the last couple of years [10] - Operating margin improved by 300 basis points over the past two years while marketing spending increased by 33% [10] Business Line Data and Key Metrics Changes - The North American diaper business saw a significant shift towards premium products, with the premium segment increasing from 40% to over 70% [13] - E-commerce now accounts for more than 25% of consumer sales, with a strong share index compared to national averages [9] Market Data and Key Metrics Changes - The company experienced a 2% weighted average category growth rate globally in the second quarter [16] - In developed markets, there is a notable shift towards premiumization, with significant growth in premium segments in various regions, including China [13] Company Strategy and Development Direction - The company is transforming into a pure-play personal care and wellness company, focusing on high-growth, high-margin categories [5] - A multi-year pipeline of proprietary innovation is being developed to expand categories and meet consumer needs [5] Management's Comments on Operating Environment and Future Outlook - Management noted that consumers are under pressure, and there is no immediate catalyst for change in the near term [16] - The strategy of cascading innovation across all tiers is driving growth, with a focus on meeting consumer needs at every price point [15] Other Important Information - The company plans to increase capital expenditures to around 6% of net sales in the coming years to support supply chain transformation [28] - The advertising spend has doubled since 2018, with a projected ongoing run rate of about 7% of sales [39] Q&A Session Summary Question: What is driving the positive volume mix growth? - Management highlighted that consumers are willing to trade up for better-performing products, leading to significant shifts towards premium offerings [12][13] Question: What are the drivers of the current 2% category growth? - The focus on driving new benefits, innovation, and premiumization across all price tiers is essential for growth [18] Question: How is the company approaching innovation? - The company is committed to both an accelerated pace of innovation and significant improvements in product performance [20][21] Question: What are the top priorities for the new COO? - The focus is on performing while transforming, ensuring the organization is set up for future success while executing current strategies [40] Question: How does the company view its portfolio changes? - The company aims to focus on higher growth, higher margin categories and reduce earnings volatility associated with fiber costs [42][43] Question: What is the outlook for advertising investment? - The company has increased advertising investment significantly and plans to continue this trend to enhance brand storytelling and consumer connection [30][39]