Partnership Overview - American Express is partnering with restaurant management software company Toast to enhance personalized dining experiences using Toast's technology along with the guestbook capabilities of Resy and Tock, both owned by American Express [2][3] - The collaboration aims to provide restaurants, wineries, cafes, and bars with greater visibility by integrating their listings from Resy and Tock into the Local by Toast app and those using Toast Tables [3] Strategic Goals - The partnership is designed to help restaurants deliver smarter service and foster meaningful connections with guests, ultimately driving loyalty and growth [3] - American Express's acquisition of Tock and Roaam, which provide reservation and mobile payment technologies, supports this initiative by enhancing the technological capabilities available to restaurant partners [4] Market Insights - Research indicates that while 83% of consumers are open to personalized offers, only 44% find them very relevant, highlighting a gap in the effectiveness of personalization strategies [5] - The evolution of AI systems is expected to improve personalization efforts by moving beyond basic segmentation to real-time learning and contextual awareness, addressing previous shortcomings in delivering tailored experiences [6][7]