Advertisers now have access to a transparent view into where their ads are being delivered across all their CTV buys to enable them to find the most efficient pathways for their ad dollars. QSP is available across all major DSPs with strength in the second quarter on DV360 launched in the first quarter and on Amazon DSP launched late last year. QSP is part of Total Media Performance or TMP, an AI-driven bundle of our leading measurement and optimization solutions. According to our study of a client campaign ...

Core Insights - Integral Ad Science (IAS) reported a total revenue increase of 16% to $154.4 million for Q3 2025, compared to $133.5 million in the same period last year [5] - The company achieved a net income of $7.0 million, reflecting a net income margin of 5%, down from $16.1 million and a margin of 12% in the prior-year period [5][13] - Adjusted EBITDA rose by 9% to $55.3 million, with an adjusted EBITDA margin of 36% for the third quarter of 2025 [5][13] Financial Performance - Total revenue for Q3 2025 was $154.4 million, a 16% increase from $133.5 million in Q3 2024 [5] - Optimization revenue increased by 21% to $73.7 million, while measurement revenue grew by 8% to $57.1 million [5] - Publisher revenue also saw a 21% increase, reaching $23.5 million [5] - Gross profit was $118.8 million, a 12% increase from $106.2 million, resulting in a gross profit margin of 77% [5] Business Developments - IAS announced a definitive agreement to be acquired by Novacap in an all-cash transaction, which is expected to close by November 2025 [3][2] - The company will not host a quarterly earnings conference call or provide a financial outlook due to the acquisition announcement [3] - Recent partnerships include expanding Total Media Quality (TMQ) for Meta Threads and launching new Brand Safety Features for TikTok Pangle [5][21] Balance Sheet Highlights - As of September 30, 2025, IAS reported cash and cash equivalents of $129.2 million, up from $84.5 million at the end of 2024 [4] - Total assets increased to $1,207.8 million from $1,151.6 million at the end of 2024 [4] - Total liabilities decreased to $102.9 million from $143.6 million [6] Stockholder Equity - Total stockholders' equity rose to $1,105.0 million as of September 30, 2025, compared to $1,008.0 million at the end of 2024 [6] - The number of shares outstanding increased to 166.9 million from 162.9 million [6]

Core Insights - Integral Ad Science (IAS) has integrated with TikTok Pangle to enhance brand safety features, viewability, and invalid traffic measurement for advertisers on the TikTok ad network [1][3]. Group 1: Brand Safety and Measurement Features - The new brand safety features provide advertisers with independent and trusted third-party measurement across TikTok's offerings, including Pangle's extensive app network [3][8]. - IAS's Post-Bid Measurement for TikTok Pangle allows global advertisers to utilize AI-driven Total Media Quality (TMQ) for post-bid measurement, enhancing their advertising strategies [2][4]. Group 2: Partnership and Historical Context - This announcement builds on the existing partnership between IAS and TikTok, which began with a pre-bid optimization product launched in 2021, and was expanded in April to include pre-bid Video Exclusion Lists [5][6]. - IAS aims to provide brands with greater transparency in their digital media spending, enabling them to scale campaigns confidently [3][6]. Group 3: Global Reach and Impact - TikTok Pangle encompasses over 380,000 global apps, reaching a daily active user base of 2.9 billion, thereby offering significant advertising inventory across various regions [2][8]. - The integration supports advertisers in ensuring their ads appear in brand-safe environments, adhering to industry standards [8].

Financial Data and Key Metrics Changes - Revenue in Q4 2024 increased 14% to $153 million, with a 40% adjusted EBITDA margin [6][37] - Full year 2024 revenue grew 12% to $530.1 million, achieving a 36% adjusted EBITDA margin [6][38] - Adjusted EBITDA for Q4 increased 29% to $61.4 million, with a margin increase from 35% to 40% year-over-year [44][49] - Net income for Q4 was $15.3 million or $0.09 per share, compared to $10.2 million or $0.06 per share in Q4 2023 [45][49] Business Line Data and Key Metrics Changes - Optimization revenue grew 11% to $70.6 million in Q4 [39] - Measurement revenue increased 12% to $59.1 million, with social media revenue growth at 25% [40] - Publisher revenue rose 30% to $23.4 million, driven by new product adoption and increased political spend [41] - International revenue grew 13% to $49 million, representing 32% of total revenue [42] Market Data and Key Metrics Changes - 32% of Q4 revenue came from markets outside of the Americas, with 45% of measurement revenue from international sources [17][42] - The US CTV market is projected to exceed $47 billion by 2028, indicating significant growth potential [15] Company Strategy and Development Direction - The company aims for continued double-digit growth in 2025, focusing on performance, reach expansion, and innovation [7][27] - Plans to expand into China and enhance operations in key APAC markets, unlocking significant digital ad spend opportunities [18][69] - The introduction of new capabilities in measurement and optimization products is expected to drive future growth [7][27] Management's Comments on Operating Environment and Future Outlook - Management noted a positive impact from political spending on the publisher side, while advertiser spending improved in retail and CPG sectors [104] - The shift towards real-time bidding in CTV is viewed as a tailwind for the business, with strong growth in publisher performance [105][106] - The company expects to deliver double-digit profitable growth in 2025, supported by ongoing investments in differentiated products [33][50] Other Important Information - The appointment of Jill Puttman as interim CFO was announced, bringing extensive finance experience to the role [34][83] - The company reduced long-term debt by $30 million to $35 million during the quarter [46] Q&A Session Summary Question: Impact of political spending and CTV shift - Political spending had limited impact on advertiser business but benefited the publisher side, with strong growth in retail and CPG [104] - The shift to real-time bidding in CTV is seen as beneficial, with a 30% year-over-year growth in the segment [105][106] Question: Pricing dynamics and measurement growth - The company experienced competitive pricing dynamics during RFPs, with strong adoption of total media quality (TMQ) across social platforms [110][111] - The pre-bid product on Meta has shown a 71% reduction in wasted ad spend, indicating strong early adoption [115] Question: Long-term visibility with pre-bid and post-bid products - The focus on performance and linking media quality signals with cost data enhances revenue forecasting and visibility [124][125] - The company is seeing strong adoption of pre-bid products, which is expected to improve overall business visibility [124] Question: Growth outlook by segment - Total advertiser revenue is expected to have double-digit growth, with measurement anticipated to see single-digit growth initially [128]