Summary of Pop Mart International Group Conference Call Company Overview - **Company**: Pop Mart International Group (Ticker: 9992.HK) - **Market Cap**: US$44.798 billion - **Current Share Price**: HK$259.60 (as of October 10, 2025) - **Price Target**: HK$382.00 - **52-Week Range**: HK$339.80 - HK$57.00 - **Shares Outstanding**: 1,343 million - **Average Daily Trading Value**: US$257 million Industry Context - **Industry**: China/Hong Kong Consumer - **Market Dynamics**: The US is a significant market for IP products, where Pop Mart has strong consumer appeal and limited direct competition [3][7] Key Financial Insights - **Tariff Impact**: - Basic figures retailed at approximately US$17 before April 10, 2025, with new launches priced at US$19-20 [2] - Existing figures increased to US$19-20 in May-June 2025, anticipating a potential 50-55% tariff on toys from China [2] - Actual toy tariff has remained around 30% since May 2025, leading to an estimated US GPM of ~80% in 1H25 [2] - If tariffs remain unchanged, US GPM is expected to be higher in 2H25 [2] - A potential increase to ~130% tariff could lead to a price increase of ~US$4.5 for basic plush and ~US$3 for basic figures, maintaining GP/OP per unit [2] Strategic Insights - **Supply Chain Management**: - Pop Mart has effectively managed its supply chain and tariff mitigation strategies [3] - The company had plans to source a majority of US merchandise from Vietnam, which were postponed due to easing trade tensions [7] - It would take approximately 4-6 months to shift the supply chain if necessary, although efficiency in Vietnam would lag behind China [7] Earnings Projections - **Earnings Impact**: - In a scenario with a 130% tariff and no pricing adjustments, the estimated earnings impact for 2025 would be around 1% [7] Valuation and Growth Potential - **Valuation Methodology**: - Base case value is based on a target P/E of 42x for 2025, implying a PEG of ~1.6x on a 2025-27 EPS CAGR [8] - **Growth Drivers**: - Continued sales momentum in China and overseas markets, successful product line expansion, and new IP initiatives are expected to drive further re-rating [8] Risks - **Upside Risks**: - Faster overseas growth, successful rollout of popular products, and retention of momentum in China [10] - **Downside Risks**: - Weak macro environment, uncertainties related to new products, and unsuccessful overseas expansion [10] Conclusion - Pop Mart International Group is positioned well within the consumer market, with effective management of tariff impacts and a strong growth outlook driven by product innovation and market expansion strategies. The company remains a top pick in the China/Hong Kong consumer sector, with a favorable valuation and growth potential despite potential risks associated with macroeconomic conditions and trade tensions.

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