Core Insights - The outdoor activity participation among women is increasing, with 52% planning to engage more in 2025, a six-point increase from the previous year [2] - The survey indicates that 89% of women will at least maintain their outdoor activity levels in 2025, reflecting a shift in prioritizing time in nature for health benefits [2] Group 1: Survey Findings - The Winnebago Industries Spotlight Survey reveals that 55% of women spend six or more hours outdoors each week [2] - Key motivations for increasing outdoor time include staying active (56%), improving health (54%), reducing stress (52%), and boosting mood (48%) [4] - The survey highlights generational differences, with Baby Boomers focusing on physical health benefits, while Gen Z and Millennials value self-reliance and skill development [4] Group 2: Barriers to Participation - A significant 90% of women report facing at least one obstacle to outdoor participation, with safety concerns being the primary issue [5] - The number of women reducing outdoor time due to family disinterest has doubled since 2022, indicating social dynamics as a barrier [5] - Lack of experience or knowledge is also cited as a persistent hurdle for many women [5] Group 3: Solutions for Increased Participation - The survey suggests that connection and reassurance could encourage more women to participate, with 52% indicating they would be more likely to engage if accompanied by a loved one [6] - Improved safety measures are also essential, as 18% of respondents would spend more time outdoors if they felt safer or had more guidance [6] - The outdoor industry is called to create inclusive spaces to ensure women feel welcome and empowered [7] Group 4: Company Overview - Winnebago Industries is a leading manufacturer of outdoor lifestyle products, including motorhomes, travel trailers, and powerboats, primarily used in leisure travel and outdoor recreation [8] - The company is committed to sustainable innovation and has multiple facilities across the United States [8]