Core Insights - viagogo has announced a partnership with Booking.com to enhance the event-going experience for fans by allowing them to book travel accommodations alongside ticket purchases [1] - The partnership aims to cater to the growing trend of "gig-tripping," where fans travel specifically to attend live events [1] - viagogo's data indicates a significant increase in travel for live events, with a 27% rise in UK fans traveling internationally for events in 2025 compared to 2024, and a 41% increase in international buyers attending UK events [1] Company Overview - viagogo is recognized as the world's leading marketplace for buying and selling tickets to live events, servicing customers in 200 countries and territories, available in 33 languages and 48 currencies [1] - The platform offers over 300 million tickets annually for various events, including sports, music, comedy, dance, festivals, and theater [1] - Booking.com, part of Booking Holdings Inc., aims to simplify travel experiences by connecting travelers with memorable experiences through its technology [1] Partnership Details - The integration of Booking.com services into viagogo's platform allows fans to search and book accommodations, flights, car rentals, and local attractions after purchasing tickets [1] - The partnership has initially rolled out in the UK, with plans for expansion into additional markets [1] - Both companies emphasize the importance of providing a seamless and comprehensive experience for fans attending live events [1]