Core Insights - The Greensboro, N.C.-based company anticipates offsetting tariff impacts over a 12-to-18-month period through price increases, supply chain optimization, and other initiatives [1] - Kontoor Brands is implementing tariff mitigation strategies, focusing on controlling internal factors to navigate disruptions [3] - The mood in the denim industry has fluctuated due to tariffs and political changes, affecting business confidence and order volumes [6][7] Company Strategies - Companies like Guess Inc. expect minimal margin impacts from tariffs, with Guess projecting less than $10 million in year-over-year tariff impact [5] - Levi Strauss & Co. reported record gross margins, indicating successful offsetting of tariffs while maintaining top-line momentum [8] - U.S. Denim Mills noted a more active season despite cautious planning from clients, emphasizing durability and versatility in product offerings [10] Industry Trends - The denim industry is experiencing a strategic and agile approach from suppliers, focusing on innovation and partnerships to navigate uncertainty [9] - The closure of Vidalia Mills highlighted challenges in U.S. denim manufacturing, with significant financial implications and interest in acquiring historic looms [17][20] - Mount Vernon Mills announced a partnership to acquire and relocate historic looms, planning a phased rollout of denim production starting in 2026 [21][22] Consumer Engagement - Denim brands continue to leverage celebrity endorsements in marketing campaigns, with notable collaborations from Wrangler, Levi's, and Gap [11][12][13] - American Eagle's controversial campaign sparked significant public debate but ultimately increased customer awareness and engagement [14][16]