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TrueCar Refocuses Strategy to Drive Profitability and Strengthen Dealer Partnerships
Prnewswire· 2026-02-02 14:00
TrueCar+, TrueCar Marketing Solutions, and TrueCar Wholesale Solutions initiatives curtailed as company integrates learnings into core platform and retools for next phase SANTA MONICA, Calif., Feb. 2, 2026 /PRNewswire/ -- TrueCar, one of the most recognized and trusted automotive brands, today announced that effective immediately it will shift its focus away from three initiatives: TrueCar+, TrueCar Marketing Solutions ("TCMS"), and TrueCar Wholesale Solutions ("TCWS"). These decisions reflect the company' ...