BOSTON, Nov. 17, 2025 (GLOBE NEWSWIRE) -- Truly Hard Seltzer, the Official Hard Seltzer partner of U.S. Soccer, has announced an exclusive, limited-edition jacket collection created in collaboration with iconic sports collaborator and apparel designer Jeff Hamilton. With a limited number of jackets available to purchase beginning today, this collectible release celebrates American soccer fans and marks Truly's continued commitment to delivering premium experiences for the passionate U.S. Soccer community. A ...

Core Insights - Truly Hard Seltzer has launched a limited-edition jacket collection in collaboration with designer Jeff Hamilton, celebrating American soccer fans and marking the brand's commitment to the U.S. Soccer community [1][2][4] Company Overview - Truly Hard Seltzer is the first-ever Official Hard Seltzer partner of U.S. Soccer since 2022, aiming to enhance the fan experience as soccer gains prominence in the upcoming year [2][5] - The brand has been a pioneer in the hard seltzer category since 2016, offering a variety of flavors and innovative products to meet consumer preferences [5][6] Product Details - The Truly x Jeff Hamilton collection features jackets priced at $150, available exclusively on Truly's e-store [2][4] - Each jacket design pays homage to U.S. Soccer's history, including elements inspired by the 1994 U.S. Men's National Team uniforms and local soccer culture [3][4] Marketing Strategy - The collaboration with Jeff Hamilton is intended to create a deeper connection with soccer fans, providing them with a collectible item that embodies the spirit of U.S. Soccer [4][3] - The marketing approach emphasizes honoring passionate soccer fans and enhancing their experience beyond just beverage consumption [4][3]