Core Insights - Twisted Tea is launching a vibrant summer lineup featuring new and returning flavors, aiming to enhance its market presence and appeal to a broader audience [1][5]. Product Offerings - The popular Twisted Tea Rocket Pop flavor is back, offering a nostalgic mix of cherry, lemon-lime, and blue raspberry, available nationwide this summer [2][3]. - Twisted Tea Light is expanding its flavor lineup, now featuring a Light Rocket Pop variant, with only 6g of sugar and 110 calories per serving, catering to health-conscious consumers [3]. - Twisted Tea Extreme, with an 8% ABV, is now available nationwide in Lemon and Blue Razz flavors, targeting consumers looking for a stronger beverage option [4]. Marketing and Promotions - The brand is promoting its summer offerings with a campaign encouraging consumers to associate summer with Twisted Tea, highlighting the variety of flavors available [5]. - To celebrate National Iced Tea Day on June 10, Twisted Tea is engaging fans through social media promotions, offering chances to win digital cash cards for their next purchase [5][8]. Company Background - Twisted Tea is recognized as the No. 1 refreshing hard tea in the U.S., founded in 2001, and is known for its commitment to using real brewed tea in its products [6].