Core Insights - Twisted Tea Hard Iced Tea is launching its first-ever U.S. Hispanic advertising campaign to engage Hispanic drinkers and celebrate culture, flavor, and fun [1][2] Campaign Overview - The campaign includes Spanish-language support across various media, retail, and influencer partnerships, aiming to authentically connect with Hispanic communities [2] - It features collaborations with three award-winning Hispanic chefs to create Twisted Tea-infused grilling sauces, enhancing the culinary experience associated with the brand [3][8] Chef Collaborations - Chef Eduardo Lara from Wolf of Tacos in Miami created "The Redemption," a mildly spicy grilling sauce made with hibiscus and guajillo chiles [8] - Chef Anastacia Quiñones-Pittman from Eledi in Dallas developed "Tamarindo Twist," a tangy sauce inspired by classic BBQ flavors [8] - Chef duo Alex & Elvia Garcia from Evil Cooks in Los Angeles produced "Twisted Tail," a spicy salsa blending traditional flavors with Twisted Tea [8] Marketing and Media Strategy - The campaign includes Spanish-language ads running on streaming TV, social media, and digital platforms, featuring backyard party themes to resonate with family and friends [4] - On-the-ground experiences will be activated in key markets such as California, Florida, and Texas, including pop-up samplings and local partnerships [4][5] Brand Positioning - Twisted Tea aims to expand its fanbase by authentically reaching out to Hispanic households, which have been growing in number [5] - The brand emphasizes its commitment to bringing people together and enhancing social gatherings through its products [5]

Leadership Change - Michael Spillane will step down as CEO of Boston Beer Company effective August 15, 2025, to focus on personal matters, but will remain on the board as a non-executive director [1][6] - Jim Koch, the founder and chairman of the board, will take over as CEO, a position he previously held from 1984 until January 2001 [2][6] Company Performance - Under Spillane's leadership, Boston Beer delivered one of its most profitable quarters in many years during the second quarter [3] Company Background - Boston Beer Company, founded in 1984, is one of the largest craft brewers in the United States, known for its high-quality products and innovation in the craft beer and flavored malt beverage categories [4][7] - The company has expanded its offerings to include hard cider, hard seltzer, and hard tea, with core brands such as Angry Orchard, Dogfish Head, Samuel Adams, Truly Hard Seltzer, and Twisted Tea [7]

Core Insights - The Brewing the American Dream program has awarded Moor's Brewing Co. as the 2025 winner of its Brewing & Business Experienceship, continuing its legacy of supporting small businesses in the food and beverage industry [1][4][8] Company Overview - Moor's Brewing Company, founded in Chicago in 2021 by Damon Patton, Jamhal Johnson, and Anthony Bell, has expanded to over 500 retailers nationwide and opened Diversey House, Chicago's first Black-owned taproom, in February 2025 [3][8] - The brewery's mission includes community engagement and offering a unique blend of craft beer and elevated pub fare [3][5] Program Details - The Brewing & Business Experienceship provides one emerging craft brewer with mentorship from Samuel Adams professionals, including founder Jim Koch, and opportunities to collaborate on specialty beers and participate in the Great American Beer Festival [2][4][6] - The selection process for the winner involved a public voting component during the Crafting Dreams Beer Bash, which showcased six finalists [4][5] Impact and Goals - Since its inception in 2008, the Brewing the American Dream program has loaned over $114 million to more than 4,500 small business owners in the food and beverage industry, creating or maintaining over 12,000 local jobs [8] - The program aims to strengthen small businesses, create local jobs, and build vibrant communities through access to business capital and coaching [8]

Core Insights - Twisted Tea is launching a vibrant summer lineup featuring new and returning flavors, aiming to enhance its market presence and appeal to a broader audience [1][5]. Product Offerings - The popular Twisted Tea Rocket Pop flavor is back, offering a nostalgic mix of cherry, lemon-lime, and blue raspberry, available nationwide this summer [2][3]. - Twisted Tea Light is expanding its flavor lineup, now featuring a Light Rocket Pop variant, with only 6g of sugar and 110 calories per serving, catering to health-conscious consumers [3]. - Twisted Tea Extreme, with an 8% ABV, is now available nationwide in Lemon and Blue Razz flavors, targeting consumers looking for a stronger beverage option [4]. Marketing and Promotions - The brand is promoting its summer offerings with a campaign encouraging consumers to associate summer with Twisted Tea, highlighting the variety of flavors available [5]. - To celebrate National Iced Tea Day on June 10, Twisted Tea is engaging fans through social media promotions, offering chances to win digital cash cards for their next purchase [5][8]. Company Background - Twisted Tea is recognized as the No. 1 refreshing hard tea in the U.S., founded in 2001, and is known for its commitment to using real brewed tea in its products [6].