Core Insights - IBM and UFC have launched In-Fight Insights, an AI-driven live alert platform that provides real-time updates on notable milestones during UFC events, debuting at UFC 322 on November 15, 2025 [1][3][5] Company Collaboration - The new technology utilizes over 13.2 million data points from more than 20 years of UFC fights and over 2400 current and former athletes, enhancing the viewing experience for fans [2][6] - This initiative is part of the UFC Insights Engine, which represents the most advanced evolution of the system since the IBM-UFC partnership began a year ago [3][4] Technological Advancements - In-Fight Insights will allow broadcasters to provide immediate contextual understanding of key fight moments, such as record-setting strikes and significant milestones, integrating these insights into the broadcast feed [4][5] - The collaboration aims to optimize the Insights Engine for both speed and depth of information, marking a significant advancement in live sports analytics [4] Market Impact - The introduction of AI in live sports viewing is seen as a transformative step, enhancing fan engagement and storytelling potential within the sport [5][6] - UFC continues to expand its global reach, with over 700 million fans and 318 million social media followers, producing more than 40 live events annually [7]