Seipel emphasized what he called a differentiated positioning within off-price retail: Citi Trends is “the only off-price retailer specifically focused on African-American customers,” with assortments intended to deliver styles, brands, and trends at compelling prices for an underserved demographic. He described the customer base as loyal and high-frequency, supported by neighborhood proximity and word-of-mouth traffic.Citi Trends described itself as an off-price retailer specializing in family apparel, acc ...