Workflow
VELVET SOUND for Cars
icon
Search documents
与合作伙伴共创共赢——访旭化成株式会社执行官、中国总代表五十岚弘之
Jing Ji Ri Bao· 2025-10-28 22:26
Core Viewpoint - The China International Import Expo (CIIE) serves as a comprehensive platform that transcends industry boundaries, allowing companies like Asahi Kasei to showcase their innovations and establish connections with various stakeholders [1][2]. Group 1: Company Overview - Asahi Kasei is a diversified chemical manufacturing company headquartered in Japan, participating in the CIIE for the fourth consecutive year [1]. - The theme for this year's exhibition is "Empowering Diverse Materials, Co-Creating New Productive Forces," focusing on innovations in automotive manufacturing, digital development, health living, and low-carbon green energy [1]. Group 2: Market Strategy - Asahi Kasei aims to keep pace with China's rapid development, establishing co-creation laboratories in Shenzhen and Suzhou for deep collaboration with clients and partners in sensor and bioengineering sectors [2]. - The company has set up a technology center in Shanghai to align with local R&D speed in the engineering plastics field [2]. Group 3: Innovations and Exhibits - A highlight of this year's CIIE for Asahi Kasei is the display of an automotive solutions experience vehicle, featuring the immersive sound solution "VELVET SOUND for Cars," allowing visitors to experience high-quality audio [2]. - The company is also advancing its green printing technology, specifically the water-washable printing plate AWP, in collaboration with domestic brands [2]. Group 4: Future Collaborations - Asahi Kasei expresses eagerness to establish more partnerships at the eighth CIIE, viewing it as a gateway to high-quality co-creation opportunities [3].