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研判2025!中国赛车主题公园行业产业链、行业现状及发展趋势分析:年轻群体与家庭游客成消费主力,沉浸式体验与品牌效应双驱动[图]
Chan Ye Xin Xi Wang· 2025-05-14 01:30
Core Viewpoint - The young demographic and family tourists are becoming the main force in the racing theme park industry, seeking immersive experiences and brand effects. The demand for facility realism, professionalism, and interactivity is driving parks towards high-quality and diversified development. Leading projects like the Pearl River Delta Racing Culture Park are enhancing experience advantages through technologies such as VR racing and dynamic tracks, which not only increase visitor engagement but also extend their stay, thereby increasing consumption opportunities. In 2024, the sales revenue of China's racing theme parks is projected to reach 833 million yuan, a year-on-year increase of 17.66% [1][12]. Industry Overview - Racing theme parks are comprehensive parks themed around racing culture, integrating entertainment, leisure, and education. They provide extreme speed and intense competition experiences through simulated racing scenes and mechanical simulations, including professional tracks, simulated driving experiences, and car museums [2][4]. Industry Development History - The development of China's racing theme park industry has gone through four stages: 1. The initial stage in the late 20th century, where racing parks began to enter public view. 2. Rapid development from the early 2000s to the 2010s, marked by the opening of the first racing theme park in Shanghai. 3. Diversification from the 2010s to the 2020s, incorporating more entertainment elements to attract a broader consumer base. 4. The current stage of maturity and innovation, focusing on brand building and international development [4][5][6]. Industry Status - The racing theme park industry is experiencing rapid growth, with a market scale that continues to expand. Major cities like Shanghai, Beijing, and Guangdong are the primary hubs for these parks, while emerging regions like Zhejiang, Jiangsu, Sichuan, and Chongqing are becoming new hotspots [14][16]. Industry Development Trends 1. **Technology Integration and Experience Upgrade**: Future racing theme parks will focus on integrating technologies like VR, AR, and AI to provide immersive and personalized experiences, enhancing visitor satisfaction and operational efficiency [19]. 2. **Diversification and Comprehensive Development**: The industry will evolve towards offering a mix of cultural displays, educational training, and family interactions, creating comprehensive leisure destinations [20]. 3. **Regional Layout Optimization and Market Expansion**: The geographical distribution of racing theme parks will optimize, with potential growth in less developed areas and rural regions, driven by national strategies [22].