Core Viewpoint - Shenzhen Rapoo Technology Co., Ltd. reported a decline in revenue and net profit for the first half of 2025, attributed to decreased sales in the European market, increased foreign exchange losses, and higher marketing expenditures [1][5][6]. Financial Performance - The company's operating revenue for the reporting period was approximately 208.34 million yuan, a decrease of 5.13% compared to the same period last year [1][5]. - The net profit attributable to shareholders was approximately 15.30 million yuan, down 28.56% year-on-year [1][5]. - The net profit after deducting non-recurring gains and losses was approximately 5.97 million yuan, a significant drop of 58.92% [1][5]. - The net cash flow from operating activities was negative at approximately -4.96 million yuan, a decline of 116.14% compared to the previous year [1][5]. - Basic earnings per share were 0.0543 yuan, down 28.27% from the previous year [2][5]. Company Overview - The company continues to focus on the consumer electronics industry, emphasizing a long-term growth strategy while maintaining short-term operational stability [4][6]. - The company has upgraded its product lines, including the "V+2.0" and "C+2.0" applications for its second-generation VT series mice, enhancing its competitive edge in the market [4][6]. Product Development and Market Strategy - The company is committed to wireless technology, launching new gaming peripherals and addressing key pain points such as latency and connectivity issues [6][7]. - The introduction of the "V+IoT" smart management system aims to address operational challenges faced by commercial clients, particularly in esports venues [7][8]. - The company has increased its investment in online marketing and sales channels, particularly on platforms like Douyin, to enhance brand visibility and reach target audiences [7][8]. Share Buyback Plans - The company has initiated a share buyback plan with a total fund of no less than 10 million yuan and no more than 15 million yuan, with a maximum repurchase price of 20.50 yuan per share [8][9]. - As of April 23, 2025, the company completed the repurchase of 1,123,200 shares, accounting for 0.3971% of its total A-share capital [9][10].