Value Added Services (VAS)

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BILI Q2 Earnings Beat Estimates, Revenues Rise on Segment Expansion
ZACKSยท 2025-08-22 17:20
Core Insights - Bilibili (BILI) reported Q2 2025 non-GAAP earnings of $0.18 per share, exceeding Zacks Consensus Estimate by 5.88% and reversing a loss of $0.09 per share from the previous year [1][7] - Revenues reached $1.02 billion, surpassing Zacks Consensus Estimate by 0.28%, with a year-over-year increase of 20% to RMB 7.34 billion [1][7] - BILI shares have appreciated 31.3% year to date, outperforming the Zacks Consumer Discretionary sector's return of 9.3% [1] Revenue Breakdown - Mobile games revenue (22% of total) increased 60.1% year over year to RMB 1.61 billion [2] - Value Added Services (VAS) revenue (38.7% of total) rose 10.6% year over year to RMB 2.84 billion [2] - Advertising revenue (33.4% of total) grew 20.2% year over year to RMB 2.45 billion [2] - Revenue from IP Derivatives and others (6% of total) decreased 14.8% year over year to RMB 439.9 million [2] Operating Performance - Gross profit margin improved to 36.5%, up from 29.9% in the previous year [3] - Research and development (R&D) expenses decreased 3.2% year over year to RMB 866.4 million, representing 11.8% of sales, down 280 basis points [3] - Sales & Marketing (S&M) expenses increased 1.2% year over year to RMB 1.05 billion, but as a percentage of sales, decreased 260 basis points to 14.3% [4] - General & Administrative (G&A) expenses rose 4.4% year over year to RMB 509.6 million, with a percentage of sales decrease of 100 basis points to 6.9% [4] - Total operating expenses remained stable at RMB 2.42 billion [4] Financial Position - As of June 30, 2025, cash and cash equivalents totaled RMB 22.29 billion, up from RMB 17.40 billion as of March 31, 2025 [6] - Total debt increased to RMB 9.82 million from RMB 5.08 million as of March 31, 2025 [6] Cash Flow - Cash flow from operating activities was RMB 1.99 billion for the reported quarter, an increase from RMB 1.30 billion in the prior quarter [8]