Workflow
Veeva Compass
icon
Search documents
13 of the Top 20 Biopharmas Standardize Globally on Veeva Link Key People
Prnewswire· 2026-02-04 12:03
Core Insights - Veeva Systems announced that 13 of the top 20 biopharmaceutical companies have adopted Veeva Link Key People to enhance customer engagement and support AI initiatives globally [1] - The adoption of Link Key People has led to the addition of 38 new customers, with three of the top 20 biopharmas making it their global standard in the past year [1] Customer Engagement and AI Integration - Access to Veeva Link Key People strengthens data-driven decision-making, enhances targeting, and fosters engaging healthcare professional (HCP) interactions, ultimately benefiting patient healthcare [2] - The data from Link Key People has become integral to Bayer's data strategy, enriching AI-driven platforms and providing actionable business insights for long-term patient benefits [2] Value Delivery and Innovations - Link Key People provides valuable insights for medical and commercial teams, while analytics teams utilize Link data to enhance their AI models [3] - Recent innovations, including AI-powered summaries and personalized notifications, improve customer interactions and reveal new engagement opportunities [3] - The Link Direct Data API offers high-speed access to Veeva's data, further enhancing data accessibility for teams [3] Industry Impact and Strategic Relationships - The increasing use of Link Key People among top biopharmas and emerging biotechs is expected to advance engagement across the industry, leveraging deep Key Opinion Leader (KOL) data for strategic relationships [4] Veeva Data Cloud Integration - Link Key People is part of Veeva Data Cloud, which includes Veeva OpenData, Veeva HCP 360, and Veeva Compass, utilizing Veeva's Common Data Architecture to connect data and software [5] Company Overview - Veeva Systems provides industry cloud solutions for life sciences, serving over 1,500 customers, from large biopharmaceutical companies to emerging biotechs, with a commitment to innovation and customer success [6]