Core Insights - Veeva Systems' Vault CRM is a next-generation customer relationship management tool specifically designed for the biopharma sector, integrating compliance, data, and advanced analytics into a unified system [1] - The adoption of Vault CRM by major biopharma companies indicates a shift towards a standardized platform for customer engagement, emphasizing the importance of precision, compliance, and speed in the industry [1][3] Recent Developments - Bristol Myers Squibb adopted Vault CRM in September 2025, aiming to enhance sales team engagement with healthcare providers through AI-driven insights [2] - Gilead Sciences also committed to Vault CRM in September 2025, highlighting its innovative roadmap and ability to scale commercial operations [2] - Merck and Astellas joined the list of adopters in July and June 2025, respectively, with Astellas complementing its strategy with Veeva China CRM [2] Competitive Landscape - Salesforce is advancing its AI capabilities through its Einstein platform, focusing on enhancing productivity across various industries, including healthcare [4] - IQVIA is expanding its AI-enabled platform offerings, particularly in clinical trial optimization and real-world evidence, maintaining relevance for biopharma companies [5]