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高配重工!一年打磨,这件大几千的商鸟机能服,终于复刻出来了
凤凰网财经· 2025-09-17 13:40
Core Viewpoint - The article introduces a high-end business line of outdoor clothing that has been meticulously developed over the past year, emphasizing quality, craftsmanship, and a unique design that sets it apart from typical offerings in the market [2][20][23]. Group 1: Product Development - The product is designed to last for 3 to 10 years, maintaining comfort and quality throughout its lifespan [4]. - The team invested 6000 yuan to purchase the original version and made numerous trips to the factory for optimization [5][12]. - The clothing features a 1:1 replication of the original design, with both men's and women's versions available [13]. Group 2: Material and Craftsmanship - The jacket utilizes advanced "Burly" double-layer woven fabric, which is lightweight yet durable, with a breathability index of over 5000, making it waterproof and sweat-wicking [30][43]. - The fabric is custom-woven and dyed, ensuring that the appearance and texture closely match the original [33]. - The jacket's design includes over 30 pattern pieces, significantly more than typical jackets, enhancing fit and comfort [48][50]. Group 3: Pricing and Market Strategy - The original version is priced at 6000 yuan, while the new version is offered at an early bird price of 279 yuan, which is less than 1/20 of the original price [29][82]. - The company plans to produce an initial batch of 200 pieces to test market acceptance before scaling up production [78][82]. - A contract for 20,000 pieces has been signed with the factory to secure lower costs for future production [79]. Group 4: Design Features - The jacket includes a unique storage design, allowing for large capacity pockets that can hold items like an iPad securely [95][99]. - It features a high collar and a large hood to provide protection against wind and rain [102]. - The jacket is available in two colors, black and light gray, catering to different aesthetic preferences [106].