Group 1 - The Kraft Heinz Company is facing challenges with its brand perception, as noted by Jim Cramer, who suggests that the new consumer market is not buying Kraft Heinz products [1] - Cramer indicates that Kraft Heinz is reportedly planning to break up its brands, retaining faster-growing ones like Heinz Ketchup and Philadelphia Cream Cheese, while separating slower-growing brands such as Oscar Mayer and Velveeta [2] - The company produces a variety of food and beverage products under well-known brands, including Kraft, Heinz, Oscar Mayer, and Philadelphia [2]

Core Insights - Kraft Heinz's decision to split is a recognition of its failure to adapt to the long-term consumer trend away from processed foods [1] Company Summary - The company, known for products like Velveeta cheese and Heinz ketchup, has acknowledged the need to realign its strategy in response to changing consumer preferences [1]