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5G launch marks ‘new chapter of growth’, telco to launch new services: Vodafone Idea’s Abhijit Kishore
ETTelecom.com· 2025-10-19 03:48
Core Insights - Vodafone Idea (Vi) is entering a significant phase of growth and transformation with the launch of its 5G services and expansion of 4G/5G networks across India, aiming to connect millions of customers daily [1][6] - The company is leveraging AI-led networks to optimize performance and enhance real-time connectivity, currently covering 1.2 billion people [1][6] - Vi's strategy includes partnerships for digital solutions, such as a collaboration with Aditya Birla Finance to provide financial solutions and flexible payment plans [2][6] Network Strategy - AI and self-organizing network (SON) technologies are central to Vi's 4G and 5G strategy, enabling competitive connectivity against larger rivals like Reliance Jio and Bharti Airtel [2][6] - The company has awarded multi-year 5G contracts worth $3.6 billion to Ericsson, Nokia, and Samsung to support its network deployment [6] Subscriber Initiatives - Vi is focusing on subscriber-centric initiatives, including family plans with increased data, flexibility, and bundled entertainment, as well as efficient international roaming plans with travel insurance and baggage protection in over 150 destinations [3][6] - The company has expanded its retail presence, adding over 100 Vi Stores in the past year, totaling over 2,500 exclusive stores nationwide [3][6] Security Features - Vi has introduced "Vi Protect," an AI-powered feature aimed at enhancing safety for retail and enterprise customers, which includes measures against spam, scams, and cyber-attacks [4][6] - The company has implemented AI solutions to reduce voice and SMS spam through 'suspected spam' alerts and launched an industry-first international calling display service [4][6] Subscriber Base - Despite these initiatives, Vi experienced a loss of 0.3 million subscribers in August, bringing its total to 204 million, while competitors Jio and Airtel reported 479 million and 392 million subscribers, respectively [5][8]