That is exactly what AppLovin is doing. Management has been clear that the next phase is commercializing AXON across e-commerce and other verticals. New prospecting and discovery campaign types are already helping brands target first-time users, and the company is moving toward broader general availability of the AXON platform in 2026.AppLovin’s edge starts with AXON 2.0 , its AI-driven advertising engine. That system has already proven it can drive highly effective outcomes in mobile gaming, where performa ...