Core Insights - Video game intellectual properties (IPs) are becoming significant cultural symbols for Gen Z and young audiences, driving cultural tourism development in China through immersive travel experiences [1][2] Group 1: Cultural Tourism and Gaming Integration - Online searches linking gaming IP with cultural tourism increased by 230% during the 14th China Tourism Day compared to regular days [2] - Social media discussions related to gaming IP and cultural tourism exceeded 100 million engagements, showcasing collaborations between popular games and tourist attractions [2] - Cultural tourism events themed around gaming IP attracted 50,000 visitors on that day, marking an 180% increase in attendance compared to average daily figures [2] Group 2: Gamer Behavior and Travel Trends - A report from the China Tourism Academy indicated that gamers who play video games three to five times a week take an average of three or more trips annually [3] - The report also highlighted that 88% of gamers are interested in participating in immersive offline experiences and activities [3] Group 3: Gen Z Engagement - An immersive pop-up event related to a popular video game in Guangzhou's Yongqing Fang illustrates how gaming is influencing cultural and tourism consumption trends among the next generation [4]