Core Insights - National Vision Holdings, Inc. is leveraging its retail brands to enhance customer experience and operational efficiency across its extensive network of over 1,200 stores in 38 states and Puerto Rico [1][3] Company Overview - National Vision Holdings, Inc. operates four retail brands: America's Best Contacts & Eyeglasses, Eyeglass World, Vista Optical, and DiscountContacts.com, focusing on making quality eye care and eyewear more affordable and accessible [3] - The company is committed to using data-driven insights to improve customer experiences in its stores [1] Leadership Profile - Alex Wilkes, who became CEO in August 2025, has over a decade of leadership experience in the eye care industry and is focused on enhancing customer and patient experiences while driving long-term shareholder value [2] - Prior to joining National Vision, Alex held significant roles at CooperVision and EssilorLuxottica, contributing to operational excellence and brand strategy [2]

Core Insights - National Vision is undergoing a significant brand transformation to better align with the evolving needs of consumers and the healthcare landscape, reflecting its purpose and momentum as it enters a new chapter [1][2][3] Company Overview - National Vision Holdings, Inc. operates over 1,200 stores across 38 states and Puerto Rico, focusing on making quality eye care and eyewear more affordable and accessible [5] Brand Transformation - The new brand identity includes a design system that emphasizes simplicity and accessibility, featuring a new symbol inspired by the eye's iris and a refined color palette that reflects natural hues [2][3] - The rebranding is part of a broader strategy to modernize the company's presence both in-store and online, starting with the visual identities of its retail brands, including America's Best [3] Strategic Goals - The company aims to build a more dynamic and responsive organization that connects deeply with consumers, doctors, and associates, enhancing its mission through innovative approaches [2][3]