Core Insights - Getty Images has been appointed as the Official Photographic Agency for the Milano Cortina 2026 Olympic Winter Games, showcasing its expertise in visual storytelling and creative content [1][3]. Company Operations - A team of 84 photographers and editors will be deployed to capture over 6 million images from the Opening Ceremony on February 6th to the Closing Ceremony on February 22nd [2]. - Getty Images will provide live coverage of all 16 Winter Olympic competition venues, utilizing 39 editorial photographers and more than 20 editors for real-time editing [3][5]. Technology and Innovation - The company will leverage innovative technology to enable the transmission of photographs to its platform in as little as 30 seconds, enhancing the immediacy and authenticity of visual storytelling [5]. - Getty Images is integrating generative AI technologies to expand its capabilities in delivering commercially safe visuals, allowing customers to create compelling content through text-to-image generation [7]. Historical Context - Getty Images has a long history of covering Olympic events, having documented 15 editions of the Olympic Games and 15 editions of the Olympic Winter Games since 1968 [5]. Market Position - As a leading global visual content creator, Getty Images serves a diverse customer base and maintains one of the largest privately-owned photographic archives, covering over 160,000 events annually [6].