Core Insights - The report "Sustainability at the Crossroads" by Getty Images provides insights into consumer sentiment regarding sustainability and offers guidance for brands to communicate their CSR commitments effectively [5][12] - A significant 69% of global consumers acknowledge the direct impact of climate change on their daily lives, indicating a growing personal connection to the issue [6][12] - The report highlights a shift in consumer expectations, with 86% believing businesses should leverage their resources to enhance societal and environmental conditions [6][12] Consumer Expectations - 81% of consumers prefer visuals that depict the real effects of climate change, favoring transparency over idealized imagery [15] - 78% of consumers want to see improvements in sustainability efforts, emphasizing the need for storytelling that combines impactful imagery with tangible actions [15] - 83% believe that AI could positively influence the climate crisis in the next five years, although only 41% view AI as beneficial for energy efficiency [15] Brand Communication Strategies - The report stresses the importance of authentic visual storytelling that aligns with real-world impacts, as 76% of consumers question the credibility of brands' environmental claims [12][15] - Companies are encouraged to integrate sustainability into their core identity, showing how they address climate change through product design and messaging [15] - Visuals should reflect personal impacts of climate change, making sustainability relatable and accessible to consumers [15] Methodology - The report is based on global consumer surveys conducted between July 2022 and July 2024, with sample sizes ranging from 5,300 to 7,000 respondents across 25 countries [16]