Core Insights - Vita Coco, the leading coconut water brand in the U.S., has launched "Major League Hydration by Vita Coco," featuring elite athletes who endorse coconut water as their preferred hydration source for optimal performance [1][3]. Group 1: Product Benefits - Vita Coco Original Coconut Water contains 3.5 times the electrolytes compared to leading sports drinks, with 1149mg of electrolytes per 500ml versus approximately 292mg in competitors [3][7]. - The product is free from artificial dyes, making it a healthier choice for hydration among athletes [3]. Group 2: Athlete Endorsements - The campaign features a diverse lineup of athletes, including Travis Hunter (Football), Min Woo Lee (Golf), Amanda Anisimova (Tennis), and others, who emphasize the importance of hydration and the benefits of coconut water in their routines [2][5]. - Athletes have shared personal testimonials highlighting how Vita Coco aids in recovery and performance, with comments on its natural electrolytes and overall effectiveness [5]. Group 3: Company Background - The Vita Coco Company, co-founded in 2004, is a Certified B Corporation focused on delivering nutritious and great-tasting products [7]. - The brand has expanded its product line to include Coconut Juices and Vita Coco Treats, enhancing its offerings beyond just coconut water [6].