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双赛燃动双奥之城,“赛事+假日”票根联动优惠释放
Core Viewpoint - The 2025 China Open and WTT China Grand Slam are successfully attracting large crowds in Beijing during the National Day holiday, achieving record ticket sales and enhancing the spectator experience through various upgrades and interactive features [1][3][12]. Group 1: Event Highlights - The 2025 China Open has surpassed ticket sales of 880 million, while the WTT China Grand Slam has reached 860 million, both setting historical highs [3]. - The National Tennis Center has expanded and optimized nearly 15,000 square meters of functional space, improving sound systems and creating interactive areas for fans [1][3]. - New interactive projects, such as a directional maze and an esports space, have been added to enhance the spectator experience [5][7]. Group 2: Spectator Experience - The event organizers have created a new sports consumption scene around the venues, combining dining, shopping, and interactive experiences to meet diverse spectator needs [3][5]. - The themed hotels offer unique experiences, including custom amenities and AI interaction zones, enhancing the overall visitor experience [8][10]. - Transportation services, including double-decker buses and micro-circulation shuttles, have been implemented to facilitate easy access to the venues [12]. Group 3: Economic Impact - The Chinese government has issued guidelines to expand sports consumption, leveraging the events to stimulate economic activity and enhance consumer engagement [12][15]. - Ticket holders can enjoy discounts at various attractions and restaurants in Beijing, promoting a "event + holiday" synergy [12][13]. - Beijing aims to attract more international events and enhance its reputation as a global sports hub, contributing to economic growth and urban vitality [15][17].