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WEBTOON Entertainment (NasdaqGS:WBTN) Conference Transcript
2025-12-09 16:42
WEBTOON Entertainment Conference Summary Company Overview - WEBTOON is a global storytelling hub with 24 million creators and 155 million monthly active users (MAU), primarily outside Asia, targeting Gen Z consumers aged 18-25 [3][4] - The company reported $1.35 billion in annualized revenue for 2024, with a 9% constant currency growth and positive adjusted EBITDA of 1.4% [4] Creator Engagement - WEBTOON attracts creators through its position as a category leader, offering an open-source user-generated content (UGC) platform called Canvas [5][6] - The platform has seen significant success stories, such as Rachel Smythe, who transitioned from an amateur creator to a New York Times bestselling author [8][9] - The company emphasizes a data-driven approach to identify potential hit stories, enhancing its attractiveness to new creators [9] Market Penetration and Growth - WEBTOON has a strong presence in Korea (50% market penetration) and is expanding in Japan, where it has become the number one consumer app [6][17] - The U.S. market is seen as a significant growth opportunity, with sub-5% market penetration and double-digit growth in English MAU [17][18] - The average revenue per user (RPU) in the U.S. and Korea is between $6-$8, while Japan shows much higher RPU, indicating strong potential for revenue growth [17] Partnerships and Content Strategy - WEBTOON has announced partnerships with Disney and Warner Bros. Animation, aiming to adapt popular stories into various media formats [20][21] - The company is focused on original storytelling, allowing creators to incorporate popular characters from partner franchises into new narratives [24] - The partnership with Disney includes a 2% investment stake and access to 35,000 stories from the Disney universe [23] Advertising and IP Adaptations - Advertising is seen as a secondary growth area, with a focus on expanding paid content first [33][34] - The company has a robust advertising business in Korea and is exploring rewarded video options in Japan [36] - IP adaptations from WEBTOON stories have proven successful, driving interest back to the platform and enhancing creator engagement [39] Financial Outlook and Investment Priorities - The company aims for significant growth in paid content, particularly in the U.S. and Japan, which is expected to improve revenue and bottom line [41][42] - WEBTOON plans to enhance its advertising business and leverage partnerships for long-term growth [43] - Investors are encouraged to monitor the success of partnerships and the engagement of Gen Z consumers with WEBTOON content [44] Key Takeaways - WEBTOON is positioned for growth in the digital entertainment landscape, leveraging its creator community and partnerships to expand its reach and revenue potential [3][4][20] - The focus on original content and data-driven storytelling is expected to drive user engagement and monetization [9][18][39] - The company is committed to long-term growth strategies, with an emphasis on geographic expansion and creator support [41][42]
X @Bloomberg
Bloomberg· 2025-11-13 14:32
Webtoon Entertainment pioneered the vertical-scroll format and drew in more than 150 million users worldwide. It completely dominated South Korea and Japan and its partnership with Disney sent its stock soaring 80%. But is it enough to win over the US market? @soheefication reports https://t.co/kus64mU7N0 ...