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Can Wendy's Digital Push and Gamified App Lift Engagement and Sales?
ZACKS· 2025-07-10 14:30
Key Takeaways Wendy's digital sales surpassed 20% in Q1 2025, with app engagement hitting a record high. Gamified app features and targeted content are helping increase customer interaction and conversions. Fresh AI deployment in 168 stores is raising average checks and improving order accuracy and productivity.The Wendy’s Company ((WEN) is leaning on digital investments to improve engagement and drive sales as consumer traffic remains under pressure. In the first quarter of 2025, the company continued to ...