Company Overview - Kendra Scott, founded in 2002, has grown from a spare bedroom startup with $500 investment to a billion-dollar brand [1][2] - The company is expanding to have 170 stores by the end of the year [6] - Kendra Scott also launched a new brand called Yellow Rose, inspired by Texas and Western wear [3][9] Business Strategy & Innovation - Kendra Scott started by selling jewelry door-to-door in Austin boutiques [4] - The company emphasizes evolving as a brand and adapting to industry trends, as seen with the launch of Yellow Rose [10][11] - Yellow Rose aims to bring Western flare to everyday life, focusing on women's fashion [9][10] Philanthropy & Social Impact - Since 2010, Kendra Scott has given over $70 million to women and youth nonprofits through the Kendra Scott Foundation [14] - The company's mission is to create products that not only look and feel good but also "do good," emphasizing fashion for philanthropy [13][14] Entrepreneurial Advice - Kendra Scott encourages aspiring entrepreneurs to overcome fear of failure and pursue their passions [17][18] - True success comes from creating something with purpose and love, not just for monetary gain [18]