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Meta Lets Small Businesses Offer In-WhatsApp Payments
PYMNTS.comยท 2025-09-18 19:54
Core Insights - Meta has introduced a new payment option for small businesses within the WhatsApp Business App, allowing them to share QR codes for quick sales closures and enabling customers to pay directly using their preferred payment methods [2][6]. Group 1: New Services for Small Businesses - The new payment service was announced during Meta's second business summit in Mumbai, India, highlighting the company's focus on enhancing business capabilities through its platforms [2]. - Small businesses can now utilize both the WhatsApp Business App and the WhatsApp Business Platform simultaneously without needing to change their phone number, providing flexibility and scalability for growing businesses [6][7]. Group 2: Importance of Payment Options - It is increasingly crucial for merchants to offer customers the payment methods they prefer, as friction in payment processes can lead to customers abandoning purchases, negatively impacting both the customer experience and merchant revenue [3][5]. - A PYMNTS report indicated that among consumers making essential purchases with credit, 76% used credit cards, while 6.1% opted for buy now, pay later (BNPL) options, and 18% used other types of credit [5].