Core Insights - The demand for power in the US is expected to grow at a rate five to ten times faster over the next decade compared to the previous one, driven by the booming AI development [1] - Major US companies, including tech giants and others, are entering the energy trading market to manage their energy needs and mitigate risks associated with fluctuating electricity prices [2][3] Group 1: Industry Trends - The average price for electricity in the US increased by 7% in September compared to the previous year, with natural gas prices rising over 60% in the same period [5] - Companies with high energy consumption, such as Microsoft and Disney, are incentivized to sign long-term contracts to secure stable electricity prices [6] Group 2: Company Actions - Meta, Microsoft, and Apple have received licenses from the Federal Energy Regulatory Council to engage in wholesale power trading to address their energy demands [2] - The Walt Disney Company has also begun hiring for an energy trader position, indicating its entry into the energy trading space [2] Group 3: Risk Management - Companies face increased market vulnerability as demand for power rises, prompting them to adopt energy trading functions to mitigate risks [3] - Utility companies are tightening contract terms, requiring firms to commit to certain power quantities, which can lead to excess costs if actual usage is lower [4]