Core Insights - Wix merchants will soon be able to enroll in PayPal's agentic commerce solution, enhancing their eCommerce capabilities [1] - The collaboration aims to make product catalogs discoverable through AI channels, allowing merchants to reach new customers [2][4] - Enrollment for the store sync will open soon, with merchant discovery expected to begin before the end of the year and payment acceptance through PayPal's solution launching in early 2026 [3] Company Collaboration - The partnership between Wix and PayPal will enable merchants to sync product data and inventory to PayPal's AI discovery and checkout experiences without additional technical requirements [4] - Merchants will retain brand visibility and manage customer communications for transactions initiated by agents, preserving customer relationships [5] - The integration will allow Wix merchants' products to appear in PayPal's shopping agent, currently being tested in select markets [5] Market Impact - Wix President Nir Zohar emphasized that AI is transforming shopping, and the collaboration will position Wix merchants at the forefront of this shift, expanding their reach to high-intent channels [6] - In addition to the PayPal integration, Wix announced a collaboration in August that allows merchants to promote and sell products directly on Pinterest, opening new social commerce opportunities [7]