Core Insights - Luma AI, a video generation startup backed by Nvidia, is expanding its operations to the U.K. with plans to hire around 200 employees by early 2027, which will constitute about 40% of its workforce [1][2] Funding and Valuation - The company recently announced a $900 million funding round led by Humain, a Saudi Public Investment Fund-owned AI company, resulting in a valuation exceeding $4 billion [2] Technology and Market Focus - Luma AI is developing "world models," AI models capable of learning from various media types, including video, audio, images, and text, which are utilized by large language models like OpenAI's ChatGPT and Google's Gemini [2] - The startup is targeting sectors such as marketing, advertising, media, and entertainment with its video models, which are offered through an API and as part of a content creation suite [3] Strategic Expansion - The CEO of Luma AI, Amit Jain, emphasized that the recent funding and the expansion of global compute infrastructure will enable the company to deliver world-scale AI to creatives globally [4] - The U.K. was chosen as the initial expansion location due to its access to talent and as a gateway to the European market [5]