Core Insights - OUTFRONT Media has announced the hiring of Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas as Vice President, Performance Marketing, as part of its strategy to enhance in-real-life (IRL) marketing efforts [1][4]. Group 1: Leadership Appointments - Stacy Minero brings extensive experience in brand building and cross-platform storytelling, having previously worked at Epic Games and Twitter, where she contributed to significant marketing strategies and campaigns [2][4]. - Abhi Vyas, joining from Verizon, is recognized for his expertise in AI-driven personalization and data utilization to enhance consumer engagement and brand narratives [3][4]. Group 2: Strategic Vision - The appointments of Minero and Vyas are aimed at redefining OUTFRONT's approach to out-of-home media and enhancing its performance marketing capabilities [4]. - OUTFRONT is focusing on creating impactful real-world experiences through innovative marketing strategies, as evidenced by recent partnerships, such as the AI-powered art gallery in New York City and promotional campaigns for Steph Curry's book [4][5]. Group 3: Future Initiatives - The company is preparing for major cultural events in 2026, including the Super Bowl and the World Cup, indicating a commitment to leveraging these opportunities for brand engagement [4].