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YY直播炬光联盟全新主题发布,正能量事业连续四年荣光不减
Qi Lu Wan Bao· 2026-01-27 10:04
Core Viewpoint - YY Live announced its new theme for 2026, "Cultural New Life," focusing on the impact of cultural innovation on public life and exploring the influence of cutting-edge technology on cultural development [1][3]. Group 1: Event Highlights - The YY 2025 Annual Peak Ceremony was held at the Sofitel Sanya Haitang Bay Resort, featuring key figures from the Chinese Performing Arts Association, Baidu, and YY [1][3]. - The event marked the launch of the "Cultural New Life" theme, emphasizing the importance of new forms of popular culture such as online literature, short videos, and micro-dramas [3]. Group 2: Strategic Focus - YY aims to build a healthy, sustainable, and diversified entertainment ecosystem, integrating positive energy live content with its business model [6]. - The company is transitioning its positive energy initiatives from short-term activities to a long-term strategy, aligning platform development with social value [6]. Group 3: Performance Metrics - In 2025, YY conducted 5,051 positive energy live broadcasts, totaling 4,736 hours of live streaming, attracting 250 million viewers [6].