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上海大学生旅游节开幕 强化文旅商体展联动
Zhong Guo Xin Wen Wang· 2025-09-29 01:28
Core Points - The Shanghai University Student Tourism Festival, themed "YOUNG ISLAND, Energizing Youth," opened on the evening of the 28th at Fuxing Island Shipyard Park, featuring performances from various university singers and bands, including international students [1][2] - The festival has evolved into an important cultural tourism IP focusing on youth, integrating with major events like the Shanghai Urban Space Art Season and Shanghai International Light and Shadow Festival to enhance cultural and economic development [2] - The launch of the "Yangpu Pass" aims to optimize the inbound travel experience and improve payment convenience for tourists, serving as an invitation for global visitors to explore Yangpu [3] Group 1 - The Shanghai University Student Tourism Festival showcases diverse performances from over ten universities, highlighting the energy and creativity of the "Z generation" [1] - The festival emphasizes collaboration among universities and the integration of various cultural and tourism elements to enhance the overall experience [2] - The "Yangpu Pass" is an upgraded version of the "Shanghai Pass," designed to streamline travel and consumption experiences for inbound tourists [2][3] Group 2 - The festival features a rap show titled "Yangpu, Not Just YOUNG," which showcases the unique cultural tourism resources of the Yangpu district [2] - The "Yangpu Pass" addresses challenges faced by inbound tourists, such as mobile payment difficulties, by providing a seamless experience across transportation, cultural venues, and shopping [2][3] - The event serves as a platform to celebrate the upcoming National Day with performances that express patriotism and cultural pride [1]