文旅商体展联动

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串联城市地标风光,环上海·新城自行车赛蓄势待发
Xin Lang Cai Jing· 2025-08-23 01:09
9月5日至7日,2025环上海·新城自行车赛即将再度启程,把嘉定、松江、青浦、奉贤、南汇五个新城的地标与风光尽数串联。 此外,覆盖五个新城的业余赛事也将同步举行,一场文旅商体展联动的自行车嘉年华蓄势待发。 近日,完成环法、环意、环西三大环赛的首位中国车手计成,与来自重庆的骑行爱好者唐爽就为比赛提前探营,感受了新城的多元魅力。 据悉,本届赛事将有来自中国、意大利、比利时、荷兰、美国、澳大利亚、泰国、韩国、马来西亚、爱沙尼亚等10个国家和地区的20支顶尖职业 车队参加。 5日、6日、7日,将分别举行嘉定赛段、松江-青浦赛段、奉贤-南汇赛段的比赛。与去年的首届赛事一样,今年的赛事也将浓缩五个新城的地标性 建筑和景观,在激情竞速的同时,展现上海城市发展的新面貌。 其中,嘉定新城的95.3公里赛道将呈现"城市人文漫游"。赛段从上海国际赛车场出发,途经充满活力的市民体育公园、被称为"绿色宝藏"的远香 湖等标志性景点。 远香湖畔,嘉定区打造的远香文化环"2+10"文化新地标集群让这里极富底蕴,曾多次来到嘉定的知名车手计成,还为广大骑友推荐了近期首次开 放的上海国际赛车场夜骑活动。 远香湖畔的混知书店。 随后的松江-青浦赛段 ...
首届上海之夏国际动漫月圆满收官:三大顶级漫展齐聚,文旅商体展大联动
第一财经· 2025-08-13 09:41
Core Viewpoint - The article highlights the significance of the first Shanghai Summer International Animation Month, which successfully integrated three major animation events, showcasing Shanghai's deep engagement in the cultural industry and its appeal to professionals in the sector [3][4]. Industry Overview - The "Guzi Economy" market in China reached 168.9 billion yuan in 2024, with a year-on-year growth of 40.63%, and is expected to exceed 200 billion yuan in 2025. The broader subculture market is estimated to grow from 597.7 billion yuan in 2024 to 652.1 billion yuan in 2025 [5]. - The rise of the subculture has attracted significant capital investment, with major listed companies in the sector including Perfect World, G-bits, Giant Network, and Bilibili [6][7]. Investment Trends - From 2011 to 2024, the average single financing amount in the subculture industry has been below 200 million yuan, with Beijing and Shanghai being the top two cities for financing events [7]. - Notable investments include the angel round funding for the subculture operation company "Dream Factory," which received several million yuan from Deep Industry Capital [9]. Event Significance - The Shanghai Summer International Animation Month attracted 480 exhibitors from various countries, emphasizing Shanghai's historical role as a hub for animation culture in China [10][12]. - The event featured Bilibili World and ChinaJoy, which have evolved into comprehensive platforms for digital entertainment and cultural exchange [11]. Cultural and Economic Impact - The event aligns with the diverse and personalized demands of consumers, particularly Generation Z, who value cultural and emotional connections over mere product functionality [12]. - The integration of cultural, tourism, and commercial elements in the event aims to create a new cultural landmark in Shanghai, enhancing the local economy through increased consumer engagement [15][17]. Media and Promotion - The event was supported by major local media, with over 1 million attendees expected, significantly benefiting local businesses and tourism [19][20]. - The promotional efforts included a comprehensive media strategy that resulted in over 58,000 mentions online and a reach of over 2.6 billion views [22].
入境“全程便利” 商圈“全域联动” 文创“全线升级” 浦东嘉年华旅游消费季启动
Jie Fang Ri Bao· 2025-07-10 01:47
Core Viewpoint - The "Shanghai Summer" International Consumption Season and Shanghai Tourism Festival are actively promoting tourism in Pudong, aiming to enhance the experience for both domestic and international visitors through various initiatives and events [1]. Group 1: Tourism Promotion Initiatives - Pudong has launched a multi-language promotional video to attract inbound tourists, which will be aired on over 210 international flight routes starting mid-July [2]. - A comprehensive travel guide in Chinese, English, Japanese, and Korean has been created, detailing ten major attractions, hotels, and shopping options for inbound tourists [2]. - Over 150 events will be organized, including Chinajoy, Disney Summer Celebration, and various themed festivals, to provide a one-stop service for visitors [2][4]. Group 2: Enhanced Visitor Experience - Pudong aims to improve the inbound travel experience by optimizing customs clearance services and providing a friendly international consumption environment [4]. - Communication services have been enhanced with a one-stop service hub at Pudong International Airport, offering short-term SIM cards for foreign travelers [4]. - Payment convenience has been improved with the introduction of the "EasyGo" platform and a dedicated payment service center for international visitors at the airport [4]. Group 3: Tax Refund and Collaboration - Pudong has over 300 stores registered for departure tax refunds, with centralized service points in popular shopping areas [5]. - Collaborative products between attractions and hotels have been introduced, such as complimentary tickets to local attractions with hotel stays [5]. - Special multi-day tour packages focusing on family, technology, and cultural experiences will be launched during the tourism season [5].
上海联动“文旅商体展” 促消费升级 一场电影节 拉动经济效益近50亿元(经济新方位)
Ren Min Ri Bao· 2025-07-07 22:22
Core Insights - The Shanghai International Film Festival (SIFF) has generated nearly 5 billion yuan in economic benefits over 10 days, showcasing its significant impact on the local economy [1][2] - This year's festival, held from June 13 to 22, featured a record number of submissions and premieres, with over 3,900 films from 119 countries and regions, and 430 films selected for screening [2][3] - The festival has successfully integrated cultural, tourism, and commercial sectors, enhancing consumer engagement and driving spending in various industries [4][5] Economic Impact - The SIFF has contributed approximately 4.997 billion yuan to sectors such as transportation, accommodation, dining, tourism, and retail [2][4] - Surrounding businesses experienced a 4.11% increase in dining and shopping consumption compared to regular days, with 29.2% of attendees traveling specifically for the festival [2][3] - The average stay for festival-goers was 6 days, contributing 1.774 billion yuan to the city's tourism revenue [2] Cultural Integration - The festival has fostered collaboration between cinemas, commercial districts, and internet platforms, creating a more inclusive cultural experience for the public [3][5] - Initiatives like the "Shanghai Film Fans Festival" and partnerships with local businesses have enhanced the festival's reach and engagement with the community [5][6] - The integration of cultural events with local commerce has been emphasized as a strategy to stimulate economic vitality and cultural appeal [4][5] Strategic Development - Shanghai's government has prioritized the integration of cultural, tourism, and commercial sectors as a key strategy for economic growth [4][8] - The establishment of a coordination mechanism for cultural events aims to enhance the overall planning and execution of major activities, promoting a unified approach to urban branding [5][6] - The development of the Lingang Performing Arts Center as a cultural landmark reflects the city's commitment to fostering cultural exchange and innovation [6][8]
未来4个多月超300场高能级文旅商体展联动活动轮番上演 “上海之夏”更好看更好玩更便利
Jie Fang Ri Bao· 2025-07-05 01:58
Group 1 - The "Shanghai Summer" International Consumption Season will feature over 300 high-energy cultural and tourism events in Shanghai over the next four months [1][2] - The event aims to attract both domestic and international tourists, with various high-profile exhibitions and activities planned, including the launch of Louis Vuitton's first giant cruise ship and a limited-time experience space by Vacheron Constantin [1][2] - Last year's "Shanghai Summer" attracted a significant increase in foreign tourists, with a 42.2% year-on-year growth in the number of foreign visitors and a 68.2% increase in foreign card spending [2] Group 2 - The event will focus on popular consumption trends among young people, including IP consumption, dimensional consumption, and trendy play consumption [2] - New services have been introduced to address previous pain points experienced by foreign tourists, including 15 new themed service products and an emphasis on the 240-hour transit visa exemption policy [2] - The BAILIAN VIBE·Bailian Cool Summer Festival will run from July 5 to August 31, featuring a global version of the "i Bailian" mini-program for a seamless service experience [2]
上海多种尝试解锁文博消费新方式
Sou Hu Cai Jing· 2025-06-14 13:29
Core Viewpoint - The first "Shenhuo Collection" cultural relics and creative market was held in Shanghai, integrating cultural consumption, skill inheritance, and technological interaction to create an immersive cultural experience for citizens and tourists [1][2]. Group 1: Cultural Institutions and Exhibitions - Shanghai Museum showcased the popular cultural products from the exhibition "At the Pinnacle of the Pyramid: Ancient Egyptian Civilization," featuring items like the cat goddess Bastet and the Eye of Horus, which attracted a buying frenzy with exclusive market discounts [1]. - Shanghai Science and Technology Museum presented a special exhibition on dinosaurs, offering a series of paleontological cultural products that took visitors on a journey through millions of years [1]. - The Shanghai History Museum drew inspiration from the "Peach Blossom Stone" exhibition, incorporating Western Xia characters and designs into modern products, giving them an exotic charm [1]. - The Dunhuang Contemporary Art Museum launched cultural products based on its inaugural exhibition, transforming classic murals into collectible aesthetic symbols [1]. Group 2: Interactive Experiences and Activities - The market featured a variety of interactive experiences, including immersive installations and creative cultural derivatives, allowing the public to engage with cultural elements hands-on [2]. - Shanghai's cultural exchange center provided public identification services for private collections, addressing inquiries from collectors [2]. - The Shanghai Industrial Design Museum invited the public to DIY retro bicycle models and other creative projects, emphasizing the craftsmanship of Chinese manufacturing [2]. Group 3: Cross-Disciplinary Innovations - Various cultural institutions introduced unique cultural products that blend traditional cultural elements with modern design concepts, showcasing a vibrant innovation in cross-disciplinary cultural creativity [4]. - The Shanghai Grand Theatre presented a collection of cultural products that combined Eastern stage aesthetics with modern design, including Suzhou embroidery pouches and Chinese-style travel storage bags [4][5]. Group 4: Cultural Festivals and Performances - The "Silk Road Intangible Cultural Heritage" festival was co-hosted by the Shanghai Yangpu District government and other institutions, featuring diverse cultural exchanges through performances and workshops [5]. - Performances by artists from Gansu showcased multi-ethnic songs and dances, including a reenactment of Dunhuang's artistic scenes through dance [7]. - The Danning International Central Square hosted various traditional performances, including children's operas and modern interpretations of classic Chinese dramas, highlighting the youth's engagement in cultural heritage [8][10].
市文旅局局长钟晓敏做客“民生访谈” 来沪旅游人次加速增长
Jie Fang Ri Bao· 2025-05-09 01:30
Core Insights - Shanghai's tourism industry showed positive growth during the recent "May Day" holiday, with 16.5 million visitors, a year-on-year increase of 1.61% [1] - Total tourism revenue reached 20.11 billion yuan, reflecting a 10.20% increase compared to the previous year [1] - The Shanghai Municipal Bureau of Culture and Tourism plans to enhance cultural tourism through resource integration and innovative experiences [1] Group 1: Tourism Performance - During the "May Day" holiday, 660 commercial performances were held, attracting approximately 740,000 attendees, which is a 25.91% increase year-on-year [1] - Box office revenue from these performances reached about 163 million yuan, marking a significant 59.41% increase [1] - Key cultural venues in Shanghai received a total of 2.1335 million visitors [1] Group 2: Cultural and Tourism Infrastructure - Shanghai boasts 171 museums, 99 art galleries, 133 theaters, and numerous new performance spaces, establishing itself as a cultural hub [2] - Major upcoming cultural events include a revival of the classic musical "Les Misérables" and the opening of the Shanghai LEGO Land this summer [2] - The city is also set to complete several significant cultural tourism projects, including the Shanghai Grand Opera House and the Shanghai Literature Museum [2] Group 3: Resource Development and Promotion - The Shanghai Municipal Bureau of Culture and Tourism has identified 750 premium tourism points from nearly 2000 resources, launching the "20+16X" tourism routes [3] - A comprehensive "Shanghai Story" database is being developed to enhance the cultural narrative and visitor experience [3] - The bureau will introduce "city ambassadors" to share engaging stories about Shanghai with tourists, aiming to improve service quality and cultural transmission [3]
上海开花区域结果,这项田径大赛为文旅商体展联动提供新样本
Xin Lang Cai Jing· 2025-04-29 07:11
Core Insights - The 2025 Yangtze River Delta International Diamond Athletics Meet will take place in Shaoxing Keqiao, marking a shift from the previous host city of Suzhou, aiming to enhance regional sports integration and management [1][3][9] - The event is part of a new "touring model" that seeks to maximize the cultural and economic impact of sports events across the Yangtze River Delta region [1][9] Event Overview - The Diamond League has evolved from the historic Shanghai Diamond League, which began in 2005, to a broader initiative involving multiple cities in the Yangtze River Delta [3][4] - The event aims to leverage the existing infrastructure and international standards of athletic venues in the region, facilitating easier replication of the event compared to other sports [3][4] Management and Collaboration - The event management team from Shanghai has been actively involved in supporting other cities, sharing expertise and resources to ensure successful event execution [4][6] - The collaboration has resulted in positive outcomes, such as a 95% attendance rate and over 16,000 spectators at the inaugural Suzhou event, showcasing the potential for high engagement in the region [6][9] Cultural and Economic Impact - The integration of sports events with local tourism and culture is emphasized, with initiatives to promote local attractions and enhance the overall experience for athletes and spectators [9][10] - The event is expected to stimulate local economies and enhance the image of host cities, with athletes likely to engage in local activities and tourism [10] Future Prospects - The success of the touring model may lead to more events adopting similar strategies, potentially bringing the Diamond League back to Shanghai in the future [10]