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打破次元壁 北外滩燃起来 “文旅商体展”激活滨水岸线 打造多元化消费新场景
Jie Fang Ri Bao· 2025-10-07 03:04
Core Insights - The "Super Dynamic North Bund Dimension Music Carnival" has successfully integrated popular IPs and cultural elements, creating a vibrant new landmark for dimension culture in the North Bund area [1][2][3] Group 1: Event Highlights - The carnival features numerous popular IPs and immersive installations, breaking down barriers between different dimensions and attracting a large audience [2] - Notable installations include a romantic "prayer site" from the popular domestic animation "Fox Demon Little Red Bride" and an interactive "delivery cabinet" from "One Person Below" [2] - The event also celebrates the tenth anniversary of the top domestic game "Honor of Kings," providing an interactive experience that merges gaming with social activities [2] Group 2: Commercial Opportunities - The carnival has established a creative market for fans, offering official merchandise and handmade items, generating significant sales and attracting over 30,000 fans daily [3] - The collaboration between merchandise sales and IP exhibitions enhances the overall experience, allowing fans to purchase exclusive items after engaging with the exhibits [3] Group 3: Economic Impact - The North Bund area has seen a 13% increase in foot traffic due to the carnival, benefiting local businesses through ticket stub promotions and discounts [4] - Various merchants in the area have participated in the ticket stub economy, providing exclusive offers to enhance consumer engagement and drive sales [4][5] - The integration of cultural and commercial elements is expected to inject new vitality into the local economy, promoting high-quality development in the region [6]
商圈经济亮点纷呈
Jing Ji Ri Bao· 2025-10-02 00:42
原标题:商圈经济亮点纷呈 在北京,体育赛事与花园城市为商圈注入新鲜活力;在上海,各大商圈节庆活动接力举办,掀起消 费热潮;在成都,沉浸式、互动式的消费新场景新业态为游客提供全新游览体验……国庆中秋假期是各 大商圈比拼竞争力的关键节点,多地核心商圈以"新业态+强体验"突破同质化瓶颈,多领域联动、多场 景布局、多业态融合,营造浓郁节日氛围,激活消费潜力。 "网红美食和互动舞台,让年轻消费者乐于停留,在逛、玩、拍、买中延长了消费链条。这种强调 参与感、氛围感的消费场景,成为商圈拉动客流的重要方式。"北京市朝阳区朝外街道办事处主任黄海 燕介绍,朝外街道联合区域内文商旅体资源,组建朝外城市活力创新中心商业联盟,聚焦"年轻力消 费",将本地生活消费与促进经济发展、满足生活需求、增强商居凝聚力相结合,推动商业品质提升和 消费规模扩大。 金秋十月,北京迎来中国网球公开赛与WTT大满贯的"同城双赛"。两大顶级赛事不仅带动体育消 费升温,也为周边商圈注入新鲜活力。今年,中网特许商品开发深度融合城市文化元素,以大众喜爱的 形式传递网球魅力,成为连接体育赛事与城市文化的创新纽带。随着赛事日趋激烈,国家网球中心内的 各类快闪店成为中外 ...
商圈经济亮点纷呈——假期市场热点见闻
Jing Ji Ri Bao· 2025-10-02 00:13
在北京,体育赛事与花园城市为商圈注入新鲜活力;在上海,各大商圈节庆活动接力举办,掀起消费热 潮;在成都,沉浸式、互动式的消费新场景新业态为游客提供全新游览体验……国庆中秋假期是各大商 圈比拼竞争力的关键节点,多地核心商圈以"新业态+强体验"突破同质化瓶颈,多领域联动、多场景布 局、多业态融合,营造浓郁节日氛围,激活消费潜力。 平台开发及运营方应帆科技首席运营官田力表示,此次联动以手环为纽带,打破商圈商户、文旅景点、 体育场馆的物理边界,为消费者带来"互动式+沉浸式"的场景体验。 姚磊表示,国庆中秋双节期间,静安区还将推出"时尚+体育""时尚+文化""时尚+消费"等系列主题活 动,结合文旅商体展联动平台,打造覆盖全域的时尚消费,持续激发商圈活力与消费潜力。 在成都,宽窄巷子联手四川师范大学服装与设计艺术学院特别推出"宽窄院巷·家国万象"文化科技 展。"展馆设置了5个互动点位,游客在指定的位置站定,招手就能'唤'出互动影像。这两天场馆内的交 互装置和艺术作品吸引了很多游客驻足参观、打卡拍照。"该文化科技展工作人员何渭说。 近年来,宽窄巷子文化街区主动求新求变,不断调整运营战略,构建消费新场景和新业态,激发游客的 ...
上海大学生旅游节开幕 强化文旅商体展联动
Zhong Guo Xin Wen Wang· 2025-09-29 01:28
原标题:上海大学生旅游节开幕 强化文旅商体展联动 以"YOUNG ISLAND嗨动青春"为主题的2025上海旅游节杨浦区活动·上海大学生旅游节28日晚间在 复兴岛船台公园启幕。 开幕式上,"青春音乐汇"点燃全场,虚拟歌手洛天依演绎开幕曲《流光(Light Me Up)》点亮复兴岛 之夜。来自复旦大学、上海交通大学、同济大学、华东师范大学、上海财经大学、华东理工大学、上海 大学、上海理工大学、上海师范大学、上海体育大学、上海戏剧学院、上海电机学院等十余所高校的校 园歌手及乐队轮番登场,相继演绎《一路生花》《星辰大海》《我的未来不是梦》等脍炙人口的歌曲, 多元曲风碰撞、青春能量迸发。 来自意大利、俄罗斯等国的留学生登台献唱,多元舞蹈串烧,国际范和动感力并存,尽显"Z世 代"的蓬勃朝气。国庆佳节即将到来之际,当晚,"青春音乐汇"以深情合唱《我爱你中国》,为祖国母 亲献上节日礼赞。 据悉,"Yangpu Pass"在"Shanghai Pass"基础上推出,是"Shanghai Pass"的升级版本。"Shanghai Pass"针对入境人士移动支付难、预约不便等痛点问题,打通了市内交通出行、文旅场馆、商超购物等 各 ...
2025世博前滩Better生活节启幕
Huan Qiu Wang· 2025-09-28 05:23
来源:大众网 9月27日,世博前滩Better生活节—2025前滩IN乐季活动正式启幕。这里不仅有新派与经典融合的各色美 食大赏、华美夺目的前滩光影秀,还有活力爆棚的运动派对,以及大咖云集、热情洋溢的爵士音乐节, 开幕当天更有精彩震撼的千人瑜伽、《星鱼》新书发布会。与此同时,活动还强化与上海旅游节经典活 动季、上海国际光影节、上海国际艺术节以及体育赛事活动的重要联动,升级更趋多元化的生活与消费 体验。 兼具文学深度与童话诗意的《星鱼》作品,向大家展示了星辰与海洋交织的奇幻成长故事,收获了一批 批大小读者。9月27日,《星鱼》新书发布会在前滩休闲公园正式举行,现场邀请读者朋友们一起进入 浪漫的文学世界。这个9月,以"星鱼奇缘"为主题的IP形象气模装置也在前滩公园惊艳亮相,光影节期 间,这里每天晚上还通过巨型纱幕与高流明激光投影仪,播放纱幕光影动画,传递 "人类与自然共生" 的哲学,吸引众多市民游客前来打卡。 期间,前滩中心、晶耀前滩、前滩公园巷等前滩标志性建筑外立面迎来"艺术史诗"特色影像布置,创意 展现画家陈逸飞的代表作《黄河颂》,用建筑作为 "立体画布",带来独特震撼的艺术观赏体验。前滩 太古里户外草坪的光 ...
上海六百焕新 大徐家汇“破圈” 新六百HUB集品牌旗舰店与公寓式酒店于一体 预计2028年左右亮相
Jie Fang Ri Bao· 2025-09-22 01:47
Group 1 - The core project "New Six Hundred HUB" will be built on the site of the former Shanghai Six Hundred, featuring a total construction area of approximately 42,500 square meters, with 30 floors above ground and 2 underground, expected to debut around 2028 [1][3] - The project represents a significant upgrade from the previous plan, increasing the construction area from 19,200 square meters to 42,500 square meters, and the total investment amount from 708 million yuan to approximately 1.698 billion yuan [3] - The Xu Jia Hui commercial area has undergone multiple planning adjustments over the past 30 years, transitioning from a traditional shopping hub to a modern commercial and cultural integration space [2][6] Group 2 - The Xu Jia Hui area is characterized by its integration with cultural and tourism resources, enhancing its appeal as a living and travel destination [6][7] - Recent activities, such as the "Sea Style ZIKAWEI·Summer Waltz" series, aim to connect various commercial entities and cultural events, fostering a vibrant community atmosphere [7] - The Xu Jia Hui area is evolving into a complex lifestyle experience space, moving beyond mere sightseeing to encompass shopping, cultural exploration, and recreational activities [6][7]
2025环上海·新城自行车赛启动,车手巡游勾勒城市图景
Xin Lang Cai Jing· 2025-09-04 10:35
Group 1 - The 2025 Shanghai New City Cycling Race has officially launched with a ceremony held on September 4, featuring a grand parade along the Bund [1][3] - This year's event has been upgraded to a UCI 2.2 level, making it the first men's road cycling race in Shanghai to enter the UCI Asia Tour, thus reaching an international stage [3] - The race will take place from September 5 to 7, attracting 20 top professional teams from 10 countries, with a total of 118 riders participating [3] Group 2 - The event includes a variety of cultural and tourism experiences, with activities planned in five new cities, aiming to engage the public in cycling and showcase urban landscapes [7][8] - The amateur cycling races will cover all five new cities, featuring various formats such as individual time trials and elite races for both men and women, providing more opportunities for cycling enthusiasts [7] - A carnival event will be held on September 6-7 at the Lingang Dishui Lake Square, offering entertainment and consumer options, along with 300,000 yuan in consumer vouchers for local businesses [8]
上海书展图书与文创销售额超7400万元
Core Insights - The 2025 Shanghai Book Fair showcased significant growth in both book and cultural product sales, with total book sales reaching 64.727 million yuan, a year-on-year increase of 31.6% [1] - Cultural product sales generated 10.17 million yuan, marking a remarkable 100.1% increase, highlighting the event's impact on the ticket economy and related sectors [1] - The event attracted over 382,000 visitors, a 28.4% increase from the previous year, and facilitated approximately 181 million yuan in consumption across various services [1] Group 1 - The innovative "dual venue + X + N" exhibition model was implemented, featuring two main venues in Shanghai, which attracted 371 publishing units showcasing 160,000 titles [1] - A total of 1,267 reading activities were held during the fair, reflecting a 23.8% increase, with ticket sales reaching 395,800, including 26,200 sold on-site [1] - The "Reading Night Market" generated 648,000 yuan in sales over six days, with 25% of attendees coming from outside Shanghai [1] Group 2 - The fair integrated reading into urban life, launching a popular reading voucher initiative with a near 100% redemption rate [2] - Various promotional activities, such as offering tickets to exhibitions with book purchases, enhanced the emotional value for readers [2] - Local businesses around the dual venues collaborated with the fair to create a "Cultural Taste Map," driving mutual benefits through increased foot traffic [2] Group 3 - The "Reading+" concept emphasizes that the book fair extends beyond just books and exhibitions, contributing to the growth of the cultural tourism and retail sectors [3] - The integration of cultural tourism and retail is seen as a burgeoning trend, necessitating innovative approaches to enhance regional economic growth [3] - A collaborative mindset is essential for the successful fusion of cultural tourism and retail exhibitions [3]
徐家汇商圈客流与消费双双激增 演唱会带动全市文旅商体展联动
Jie Fang Ri Bao· 2025-08-25 01:30
Core Insights - The recent concerts by the Times Youth League in Shanghai have significantly boosted local tourism and commerce, attracting over 300,000 attendees and generating substantial consumer activity in the surrounding areas [1][2] Group 1: Economic Impact - Hotel occupancy rates around Shanghai Stadium reached 95% during the concert period, with total revenue increasing by 70% compared to previous weeks [1] - The Xujiahui business district saw a total foot traffic of 900,000 and revenue exceeding 61 million yuan from August 20 to 21 [2] - Sales at local businesses surged, with one beverage shop reporting a 359.2% increase in revenue compared to the day before the concert [2] Group 2: Consumer Behavior - Fans from various provinces not only attended the concert but also visited local attractions, contributing to increased traffic at popular tourist spots [4] - The demand for mid-range and budget hotels spiked, with hotel bookings around the stadium increasing by 266% prior to the concert [5] Group 3: Strategic Initiatives - Multiple departments in Shanghai coordinated efforts to enhance the fan experience, including extending subway hours and providing free shuttle buses to nearby shopping areas [6][7] - A "ticket root +" promotional campaign was launched, offering discounts and packages across 16 shopping malls, 19 cinemas, and several KTVs, creating a comprehensive entertainment experience [7]
串联城市地标风光,环上海·新城自行车赛蓄势待发
Xin Lang Cai Jing· 2025-08-23 01:09
Core Points - The 2025 Shanghai New Town Cycling Race will take place from September 5 to 7, connecting landmarks and scenic spots in five new towns: Jiading, Songjiang, Qingpu, Fengxian, and Nanhui [1][2] - The event will feature 20 top professional teams from 10 countries and regions, showcasing Shanghai's urban development alongside the competition [2] - The race will include three segments, each highlighting unique cultural and historical aspects of the respective areas [2][4][7] Group 1: Event Overview - The cycling race will cover three segments: Jiading (95.3 km), Songjiang-Qingpu (94.8 km), and Fengxian-Nanhui, each designed to showcase local landmarks and cultural heritage [2][4][7] - The Jiading segment will start at the Shanghai International Circuit and pass through notable sites like the Citizen Sports Park and Yuanxiang Lake [2] - The Songjiang-Qingpu segment will feature historical sites such as Guangfulin Cultural Park and the scenic beauty of the area, including the Zhuyuan River [4][5] Group 2: Cultural and Recreational Aspects - The event will integrate cultural tourism with cycling, offering participants a unique experience that combines sport and local culture [9] - The Fengxian-Nanhui segment will end at Dishui Lake, a popular cycling destination, and will include various recreational activities such as boat tours and local attractions [7][9] - The event will also feature a carnival with 300,000 yuan in consumer vouchers for participants and spectators, promoting local businesses [9] Group 3: Participant Insights - Participants, including former professional cyclist Ji Cheng, believe the race format will enhance competition and viewer engagement due to its shorter, more intense segments [10] - Amateur cyclists express excitement about exploring lesser-known areas of Shanghai, emphasizing the blend of sport and cultural exploration [9][10]