文旅商体展联动
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小进博”接力“大进博”,12月“进博优品”喊你“下单
Xin Jing Bao· 2025-11-10 03:23
Core Points - The eighth China International Import Expo (CIIE) is concluding, with a new event called "Small CIIE" scheduled for mid-December [1] - The 2025 CIIE Quality Products Trade Fair will take place from December 19 to 21 at the National Exhibition and Convention Center in Shanghai, featuring a variety of new products [1][2] - The event aims to extend the impact of the CIIE and maintain consumer interest, with activities including product showcases, ordering, and cultural performances [1] Industry Insights - The CIIE Quality Products Trade Fair is designed to target specific high-quality products, focusing on consumer sales while attracting various stakeholders such as buyers, service providers, and channel distributors [2] - The event will facilitate both online and offline ordering, aiming to convert new products into marketable goods and drive sales [2] - The exhibition will feature two main halls: Hall 3H for food products (fruits, dairy, meat, seafood, beverages, alcohol, and condiments) and Hall 4.1H for consumer goods and health products, including beauty products from France and home appliances from Germany, Japan, and the USA [2]
“在上海,能看到演艺的未来”
Ren Min Ri Bao· 2025-10-19 23:03
Core Points - The 24th China Shanghai International Arts Festival has commenced, showcasing a blend of modern performance art and traditional cultural elements, attracting around 500 professional institutions and 2,000 industry representatives globally [1] Group 1: Event Overview - The festival features performances such as Yingge and Lion Dance, marking the opening of the International Performing Arts Conference and International Dialogue [1] - The event aims to enhance the "global arts scene" and facilitate international collaboration in the performing arts industry [1] Group 2: Cultural Exchange and Cooperation - The International Performing Arts Conference has attracted over 100 performing arts institutions from countries like Germany, Italy, and Spain, with nine project cooperation agreements signed on the opening day [2] - The festival has established a special exhibition area for cultural institutions from the Guangdong-Hong Kong-Macao Greater Bay Area, promoting cultural exchange and resource sharing [2] Group 3: Future Development and Innovation - The festival's dialogue section focuses on exploring new paths for the development of the global performing arts ecosystem, featuring 11 professional dialogues on topics such as AI and children's theater [2] - The event emphasizes the integration of science and art, showcasing a new ecological pattern in performing arts [3] Group 4: International Influence and Collaboration - The Silk Road International Arts Festival Alliance's annual meeting coincided with the festival, with 196 member institutions from 52 countries, highlighting the growing international influence [3] - The festival is recognized for its innovative concepts and inclusive values, serving as a bridge for exchange and cooperation in the performing arts community [3] Group 5: Cultural and Commercial Integration - The festival is exploring new models of cultural tourism and commercial integration, attracting interest from international performing arts leaders [4] - Attendees visited various cultural venues in Shanghai, noting the successful fusion of art, technology, and commerce [4]
打破次元壁 北外滩燃起来 “文旅商体展”激活滨水岸线 打造多元化消费新场景
Jie Fang Ri Bao· 2025-10-07 03:04
Core Insights - The "Super Dynamic North Bund Dimension Music Carnival" has successfully integrated popular IPs and cultural elements, creating a vibrant new landmark for dimension culture in the North Bund area [1][2][3] Group 1: Event Highlights - The carnival features numerous popular IPs and immersive installations, breaking down barriers between different dimensions and attracting a large audience [2] - Notable installations include a romantic "prayer site" from the popular domestic animation "Fox Demon Little Red Bride" and an interactive "delivery cabinet" from "One Person Below" [2] - The event also celebrates the tenth anniversary of the top domestic game "Honor of Kings," providing an interactive experience that merges gaming with social activities [2] Group 2: Commercial Opportunities - The carnival has established a creative market for fans, offering official merchandise and handmade items, generating significant sales and attracting over 30,000 fans daily [3] - The collaboration between merchandise sales and IP exhibitions enhances the overall experience, allowing fans to purchase exclusive items after engaging with the exhibits [3] Group 3: Economic Impact - The North Bund area has seen a 13% increase in foot traffic due to the carnival, benefiting local businesses through ticket stub promotions and discounts [4] - Various merchants in the area have participated in the ticket stub economy, providing exclusive offers to enhance consumer engagement and drive sales [4][5] - The integration of cultural and commercial elements is expected to inject new vitality into the local economy, promoting high-quality development in the region [6]
商圈经济亮点纷呈
Jing Ji Ri Bao· 2025-10-02 00:42
Core Insights - The National Day and Mid-Autumn Festival holidays have become a critical period for various commercial districts to enhance competitiveness through innovative business models and immersive experiences [1][2][3] Group 1: Event-Driven Consumption - Major sports events like the China Open and WTT Grand Slam in Beijing have significantly boosted sports-related consumption and revitalized surrounding commercial areas [1] - The introduction of limited edition merchandise during these events has created high demand among fans and tourists, highlighting the connection between sports and local culture [1] Group 2: Innovative Consumption Models - Beijing's Chaoyang District has launched a "Park + Business District" model, linking cultural experiences with shopping, which is expected to increase foot traffic by approximately 10% [2] - The emphasis on interactive and engaging consumption experiences has become a key strategy for attracting younger consumers and extending their time spent in commercial areas [2] Group 3: Technology Integration - Shanghai's Jing'an District has introduced a multi-faceted platform that utilizes data to enhance consumer experiences and optimize business operations, including the launch of the "Jing'an GO Consumption Wristband" [3] - This platform aims to break down physical barriers between commercial areas and cultural sites, providing consumers with immersive and interactive experiences [3] Group 4: Cultural and Technological Exhibitions - Chengdu's Kuanzhai Alley has partnered with local educational institutions to create interactive cultural exhibitions, enhancing visitor engagement and extending their stay [4] - The focus on unique thematic IPs aims to provide memorable experiences for tourists, showcasing the city's distinctive charm [4]
商圈经济亮点纷呈——假期市场热点见闻
Jing Ji Ri Bao· 2025-10-02 00:13
Group 1 - The National Day and Mid-Autumn Festival holidays serve as a critical period for major commercial districts to enhance competitiveness through "new formats + strong experiences," breaking the homogenization bottleneck and activating consumer potential [1][2] - In Beijing, the China Open and WTT Grand Slam events have significantly boosted sports consumption and revitalized surrounding commercial areas, with limited edition merchandise becoming popular among fans [1][2] - The "Park + Business District" model in Beijing's Chaoyang District connects cultural experiences with shopping, leading to an expected 10% increase in foot traffic during the autumn consumption season [2][3] Group 2 - Shanghai's Jing'an District has launched a multi-dimensional cultural tourism and commerce platform, featuring the "Jing'an GO Consumption Wristband," which enhances consumer interaction and experience through data-driven insights [3] - The platform aims to improve customer flow conversion efficiency by optimizing shopping scenarios and service quality, with a series of themed activities planned for the holiday period [3] - Chengdu's Kuanzhai Alley is innovating by introducing interactive cultural exhibitions to enhance visitor engagement and extend their stay, showcasing the city's unique charm [4]
上海大学生旅游节开幕 强化文旅商体展联动
Zhong Guo Xin Wen Wang· 2025-09-29 01:28
Core Points - The Shanghai University Student Tourism Festival, themed "YOUNG ISLAND, Energizing Youth," opened on the evening of the 28th at Fuxing Island Shipyard Park, featuring performances from various university singers and bands, including international students [1][2] - The festival has evolved into an important cultural tourism IP focusing on youth, integrating with major events like the Shanghai Urban Space Art Season and Shanghai International Light and Shadow Festival to enhance cultural and economic development [2] - The launch of the "Yangpu Pass" aims to optimize the inbound travel experience and improve payment convenience for tourists, serving as an invitation for global visitors to explore Yangpu [3] Group 1 - The Shanghai University Student Tourism Festival showcases diverse performances from over ten universities, highlighting the energy and creativity of the "Z generation" [1] - The festival emphasizes collaboration among universities and the integration of various cultural and tourism elements to enhance the overall experience [2] - The "Yangpu Pass" is an upgraded version of the "Shanghai Pass," designed to streamline travel and consumption experiences for inbound tourists [2][3] Group 2 - The festival features a rap show titled "Yangpu, Not Just YOUNG," which showcases the unique cultural tourism resources of the Yangpu district [2] - The "Yangpu Pass" addresses challenges faced by inbound tourists, such as mobile payment difficulties, by providing a seamless experience across transportation, cultural venues, and shopping [2][3] - The event serves as a platform to celebrate the upcoming National Day with performances that express patriotism and cultural pride [1]
2025世博前滩Better生活节启幕
Huan Qiu Wang· 2025-09-28 05:23
来源:大众网 9月27日,世博前滩Better生活节—2025前滩IN乐季活动正式启幕。这里不仅有新派与经典融合的各色美 食大赏、华美夺目的前滩光影秀,还有活力爆棚的运动派对,以及大咖云集、热情洋溢的爵士音乐节, 开幕当天更有精彩震撼的千人瑜伽、《星鱼》新书发布会。与此同时,活动还强化与上海旅游节经典活 动季、上海国际光影节、上海国际艺术节以及体育赛事活动的重要联动,升级更趋多元化的生活与消费 体验。 兼具文学深度与童话诗意的《星鱼》作品,向大家展示了星辰与海洋交织的奇幻成长故事,收获了一批 批大小读者。9月27日,《星鱼》新书发布会在前滩休闲公园正式举行,现场邀请读者朋友们一起进入 浪漫的文学世界。这个9月,以"星鱼奇缘"为主题的IP形象气模装置也在前滩公园惊艳亮相,光影节期 间,这里每天晚上还通过巨型纱幕与高流明激光投影仪,播放纱幕光影动画,传递 "人类与自然共生" 的哲学,吸引众多市民游客前来打卡。 期间,前滩中心、晶耀前滩、前滩公园巷等前滩标志性建筑外立面迎来"艺术史诗"特色影像布置,创意 展现画家陈逸飞的代表作《黄河颂》,用建筑作为 "立体画布",带来独特震撼的艺术观赏体验。前滩 太古里户外草坪的光 ...
上海六百焕新 大徐家汇“破圈” 新六百HUB集品牌旗舰店与公寓式酒店于一体 预计2028年左右亮相
Jie Fang Ri Bao· 2025-09-22 01:47
Group 1 - The core project "New Six Hundred HUB" will be built on the site of the former Shanghai Six Hundred, featuring a total construction area of approximately 42,500 square meters, with 30 floors above ground and 2 underground, expected to debut around 2028 [1][3] - The project represents a significant upgrade from the previous plan, increasing the construction area from 19,200 square meters to 42,500 square meters, and the total investment amount from 708 million yuan to approximately 1.698 billion yuan [3] - The Xu Jia Hui commercial area has undergone multiple planning adjustments over the past 30 years, transitioning from a traditional shopping hub to a modern commercial and cultural integration space [2][6] Group 2 - The Xu Jia Hui area is characterized by its integration with cultural and tourism resources, enhancing its appeal as a living and travel destination [6][7] - Recent activities, such as the "Sea Style ZIKAWEI·Summer Waltz" series, aim to connect various commercial entities and cultural events, fostering a vibrant community atmosphere [7] - The Xu Jia Hui area is evolving into a complex lifestyle experience space, moving beyond mere sightseeing to encompass shopping, cultural exploration, and recreational activities [6][7]
2025环上海·新城自行车赛启动,车手巡游勾勒城市图景
Xin Lang Cai Jing· 2025-09-04 10:35
Group 1 - The 2025 Shanghai New City Cycling Race has officially launched with a ceremony held on September 4, featuring a grand parade along the Bund [1][3] - This year's event has been upgraded to a UCI 2.2 level, making it the first men's road cycling race in Shanghai to enter the UCI Asia Tour, thus reaching an international stage [3] - The race will take place from September 5 to 7, attracting 20 top professional teams from 10 countries, with a total of 118 riders participating [3] Group 2 - The event includes a variety of cultural and tourism experiences, with activities planned in five new cities, aiming to engage the public in cycling and showcase urban landscapes [7][8] - The amateur cycling races will cover all five new cities, featuring various formats such as individual time trials and elite races for both men and women, providing more opportunities for cycling enthusiasts [7] - A carnival event will be held on September 6-7 at the Lingang Dishui Lake Square, offering entertainment and consumer options, along with 300,000 yuan in consumer vouchers for local businesses [8]
上海书展图书与文创销售额超7400万元
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-25 08:34
Core Insights - The 2025 Shanghai Book Fair showcased significant growth in both book and cultural product sales, with total book sales reaching 64.727 million yuan, a year-on-year increase of 31.6% [1] - Cultural product sales generated 10.17 million yuan, marking a remarkable 100.1% increase, highlighting the event's impact on the ticket economy and related sectors [1] - The event attracted over 382,000 visitors, a 28.4% increase from the previous year, and facilitated approximately 181 million yuan in consumption across various services [1] Group 1 - The innovative "dual venue + X + N" exhibition model was implemented, featuring two main venues in Shanghai, which attracted 371 publishing units showcasing 160,000 titles [1] - A total of 1,267 reading activities were held during the fair, reflecting a 23.8% increase, with ticket sales reaching 395,800, including 26,200 sold on-site [1] - The "Reading Night Market" generated 648,000 yuan in sales over six days, with 25% of attendees coming from outside Shanghai [1] Group 2 - The fair integrated reading into urban life, launching a popular reading voucher initiative with a near 100% redemption rate [2] - Various promotional activities, such as offering tickets to exhibitions with book purchases, enhanced the emotional value for readers [2] - Local businesses around the dual venues collaborated with the fair to create a "Cultural Taste Map," driving mutual benefits through increased foot traffic [2] Group 3 - The "Reading+" concept emphasizes that the book fair extends beyond just books and exhibitions, contributing to the growth of the cultural tourism and retail sectors [3] - The integration of cultural tourism and retail is seen as a burgeoning trend, necessitating innovative approaches to enhance regional economic growth [3] - A collaborative mindset is essential for the successful fusion of cultural tourism and retail exhibitions [3]