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YouTube says it has paid creators more than $100 billion over last 4 years
CNBC· 2025-09-16 14:30
Core Insights - YouTube has paid out over $100 billion to creators, artists, and media companies since 2021, highlighting its significant financial commitment to content creators [1][2] - The increase in payouts is driven by a surge in viewership on connected TVs, with the number of channels earning over $100,000 from TV screens rising by 45% year over year [1] - The announcement coincides with YouTube's 20th anniversary and its efforts to establish itself as a leading media business globally [2] Company Developments - YouTube's Chief Product Officer, Johanna Voolich, emphasized the influential role of creators in shaping culture and entertainment [2] - The updated payout figure and new creator tools were revealed during the annual Made on YouTube event in New York City [2]