Core Insights - Genuine Marketing Group Inc. (GMGZ) has formed a strategic partnership with IgniteIt to enhance visibility, revenue, and long-term growth in the cannabis industry [1][6] - The collaboration aims to leverage GMGZ's patent-pending technology ZPTAG® and IgniteIt's expertise in investor networking and industry insights [2][3] Company Overview - GMGZ focuses on retail and consumer marketing, utilizing its proprietary ZPTAG® system for product authentication and consumer engagement [7] - IgniteIt is a media and events company specializing in cannabis and emerging industries, known for producing high-quality editorial content and business conferences [8] Partnership Details - The partnership will facilitate various integrations, including GMGZ's thought leadership and brand visibility at IgniteIt events, and premium placement in the ZPTAG® app for marketing [4][5] - Both companies aim to establish a standard for industry insight, compliance, and consumer product verification, with plans for future initiatives [6]