Core Message - Zoom has launched a new brand campaign titled "Zoom Ahead," developed in collaboration with Colin Jost's No Notes Productions, which humorously critiques ineffective technology while advocating for user-friendly solutions [1][3]. Group 1: Campaign Details - The "Zoom Ahead" campaign will debut on December 31 during the U.S. College Football Playoffs, featuring a hero spot titled "I Use Zoom!" that emphasizes the desire for technology that works effectively [1]. - The campaign will include high-profile placements, such as a Super Bowl pre-show on February 8, and will be supported by various digital, social, and experiential activations throughout Spring 2026 [1]. Group 2: User Feedback and Recognition - Recent Q3 FY26 NPS data indicates that Zoom's AI-first platform has received over 22,000 responses with an industry-leading score of 58, with more than 70% of users praising its simplicity and 40% citing reliability [2]. - Zoom has been recognized as a Customers' Choice in the Gartner Peer Insights™ "Voice of the Customer" report and is one of only two companies positioned in both the UCaaS and CCaaS Magic Quadrants [2]. Group 3: Brand Positioning - The campaign's messaging resonates with audiences by humorously addressing the frustration with subpar tools, reinforcing that "Zoom" has become synonymous with productivity [3]. - The campaign marks the first official use of "Zoom" as a verb in advertising, highlighting its strong brand recognition compared to competitors [3]. Group 4: Product Evolution - Zoom is evolving beyond a meetings app to an AI-first workplace platform designed for user needs, featuring a comprehensive portfolio that includes communication, collaboration, productivity, customer experience, and sales & marketing tools [5]. - The platform aims to transform business collaboration with powerful, safe, and secure tools that align with modern work practices [5].