Core Insights - Adyen partners with JOE & THE JUICE to enhance in-store payment experiences using the SFO1 terminal, which integrates payment functions with marketing displays [1][3] - The collaboration aims to streamline payment operations and improve customer engagement as JOE & THE JUICE expands in the U.S. market [2][4] Company Overview - JOE & THE JUICE operates over 400 locations in 18 countries, offering fresh juices, shakes, sandwiches, and coffee with a focus on natural and organic ingredients [7] - Adyen is a leading financial technology platform that provides end-to-end payment solutions and data-driven insights to major companies globally [8] Technology and Innovation - The SFO1 terminal allows JOE & THE JUICE to combine seamless payment processing with brand engagement and loyalty programs at the point of sale [3][5] - The technology supports features like pre-ordering through an app and personalized loyalty incentives, catering to the growing consumer demand for tailored brand experiences [5][6] Market Strategy - JOE & THE JUICE utilizes the SFO1 terminals to gather insights that inform store experiences and marketing strategies, aiming to build long-term customer loyalty in a competitive food and beverage landscape [4][6] - The partnership with Adyen enables JOE & THE JUICE to adapt to different market environments and consumer preferences, enhancing the overall in-store experience [5][6]